WIN Magazine - Winter 2015 - (Page 13)

FEATURE HOW PROGRAMS CAN DRIVE THE FUTURE: EDUCATION, CREATIVITY AND INCUBATION BY DAVID LUPICA P ROGRAMS TODAY SERVE an incred- ibly broad range of businesses, from elementary schools to bicycle makers, country clubs, pets and even rodeos. Each of those businesses has its own risks that are specific to its market niche. This is where the best pro- grams excel. The programs that are leading the way are those that have worked to really understand the industries they serve, and have become an indispensable part of their customers' businesses. There are, of course, many long- standing, successful programs that have established relationships with their carrier partners and continue to flourish. Many programs, how- ever, have failed to keep up with their markets or are struggling to differ- entiate themselves. Those programs may be left to compete on price alone, rather than on the value they add for their clients. Some programs are really more of an aggregation of similar businesses. But without the proper underwriting, sales and technology, they're simply large, homogenous books of busi- ness. Managers of single programs W I N | W i n t e r 2 0 15 | 13

Table of Contents for the Digital Edition of WIN Magazine - Winter 2015

How Programs Can Drive the Future: Education, Creativity and Incubation
The Guide to Developing & Marketing a New Program
Maximizing Value for Acquisition: A Guide for MGAs
Drones Take Flight: Key Issues for the Wholesale Insurance Market
A Budding Emerging Issue: The E&S Market Responds to Marijuana Legalization
Simplifying and Enhancing Binding Authority Business Processes: A Personal Perspective
Deaf Students Poised to Seize Career Opportunities in Risk Management & Insurance Field
AAMGA Education Foundation Announces 2016 Annual White Paper Contest for RMI Students
In the WIN-ner’s Circle: Bryan Sanders, President of Markel’s Wholesale Division
Index of Advertisers

WIN Magazine - Winter 2015