Insight - Issue 1, 2018 - 14
TRENDING IN #CRE
a New Kind of
THIS ARTICLE MARKS THE FINAL
INSTALLMENT OF A THREE-PART SERIES
THAT HAS EXPLORED HOW ATLANTA-BASED
COMPANIES ARE RECREATING TRADITIONAL
OFFICE SPACE TO ATTRACT HIGHLYSKILLED EMPLOYEES IN AN INCREASINGLY
Open office concepts and centralized break rooms, like at the Payscape offices in Midtown shown here, are very popular among
start-up companies in Atlanta.
BY Henri Brickey,
Whitco Roofing Inc.
here's no doubt Atlanta is on the rise.
Forbes magazine recently ranked
Atlanta "One of Five Cities Poised to
Become Tomorrow's Tech Meccas," and real
estate firm Cushman and Wakefield recently
designated it as one of America's
"Tech 25" cities.
Oh yeah, and in case you haven't heard:
Atlanta is a frontrunner for Amazon's new
HQ2 location, which says a lot about the city's
reputation for supporting tech companies-big
So how do companies in Atlanta keep
these typically younger, millennial employees
interested in coming to their city over other tech
In the first part of this three-part series,
we explored how companies are creating
the higher-density office spaces that the
younger workforce is increasingly choosing
to work in, in part by the adaptive reuse of
former warehouses into loft offices.
Part 2 of the series concentrated on
creative perks companies are offering
employees; including everything from dog
friendly offices to gourmet food offerings to
In this final installment of the series,
we look at how a new approach to office
space design and materials is changing the
collective concept of office space.
A New Look and Feel
For many decades, office spaces were
static and unchanging-a predictable
arrangement of bulky desks, squared-off
offices and cubicles sandwiched between
rows of filing cabinets to store all that
work stuff. Somewhere in the workplace-
usually out of site-would be a dreary,
dimly lit and neglected break room. Hardly
14 INSIGHT | ISSUE 1, 2018 | www.BOMAGeorgia.org
the kind of place you would invite someone
you're looking to impress. But that's changing.
"There's so much competition for talent
now among companies," said Chrissy Smith, a
consultant at DeKalb Office, which focuses on
designing and outfitting modern offices. "Do
you want to be 'Drab Office A' that a client or
potential employee visits or 'inviting and
exciting Office B?'"
More and more, Smith said, companies
are deciding they want to be that inviting and
exciting 'Office B.' And here's how they're
To start with, the break room is taking
center stage as the focal point of the office,
much as the kitchen has done in residential
dwelling over the past decade.
"No longer are they windowless and in the
back of the space like an afterthought," Smith
said. "They are more employee- and clientcentric; a destination where serendipitous
connections, collaboration and even focus-work