ABA Banking Journal - March/April 2016 - (Page 61)
> CORPORATE SOCIAL RESPONSIBILITY
Offer Tips on Financial Education Outreach
BY COREY CARLISLE
BANKERS HAVE LONG recognized the importance of financial literacy and of
teaching Americans how to establish and maintain healthy financial habits. With
April's National Financial Literacy Month on the horizon, I asked Kurt Schindler
from Banco Popular in San Juan, P.R., and Ben Joergens from Old National
Bancorp in Evansville, Ind.-the 2014 and 2015 winners of ABA's George Bailey
Distinguished Service Award, respectively-about their banks' financial education
efforts in the coming year, and for suggestions to motivate colleagues to take on
this important work.
What are your bank's financial
education outreach plans for
Kurt Schindler: We are updating our
website so that anyone wanting a
financial education session for their
groups can better interact with us.
We use social media, as well as local
radio spots, to offer practical money
tips for all our market segments. We
continue to offer financial education
workshops to more than 30,000 people
each year and are growing our financial
education corps of employees, with
plans to increase the number from 75
to more than 500.
Ben Joergens: Old National's goal is
to promote financial education on a
broader scale through our signature
Real Life Finance curriculum. We now
have designated financial trainers in
our regions and they are ambassadors
for financial education in the
communities we serve.
What got you interested in
financial literacy and what
keeps you motivated?
KS: Personal finance can be a fun topic,
and it needs to be taught to all ages.
When I see people realize that it is not
such a hard subject, and that we all
Your banks have had financial
education at the core of
your employee volunteer
outreach efforts for a long
time. How do you keep up
employee engagement and
avoid volunteer fatigue?
make mistakes with our money, then
they are empowered to make changes
in their daily lives-and they do!
KS: We change the titles and
content of the workshops every 15
to 18 months. We also tweak the
presentation formats as a way to
keep employees engaged.
BJ: Engaging with nonprofits exposed
me to the financial challenges that
many individuals face. I am motivated
by how powerful education can be in
changing behavior. Empowering others
to promote positive change continues
to drive me every day!
BJ: Engagement in these programs
is 100 percent voluntary. We provide
tools and coaching support and seek
volunteer opportunities at varying
times and locations so that everyone
can participate at a level they are
Are there any key metrics
you use to measure the
success of your program?
Any tips on engaging future
bank leaders, particularly
your millennial colleagues,
in your efforts?
KS: We measure reach (number
of people, towns, sessions) and by
segments (students, college students,
adults, teachers, entrepreneurs). We
also collect participant satisfaction
data after each workshop. At the same
time, we ask participants about their
intent to take action on their finances
and we use that information to better
BJ: We implemented a post-testing
process to measure the retention levels
achieved through our classes. We hope
to empower each participant to apply
what they've learned in their personal
lives, which is our best measure
KS: It's part of being socially
responsible; we have information
and knowledge that should be
distributed to as many people
BJ: Millennial colleagues are our next
business leaders. To engage them, it
will be necessary to connect through
the right channels and showcase
opportunities through technology
and social media. Leveraging their
large social networks is key.
COREY CARLISLE is SVP for bank community
engagement at ABA and executive director
of the ABA Foundation.
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Table of Contents for the Digital Edition of ABA Banking Journal - March/April 2016
LEARNING THROUGH LITERATURE
PUMPING IT UP
CRE AT A CROSSROADS
LAYING A FOUNDATION FOR INNOVATION
A PASSION FOR ADVOCACY
WHY BANK CONSOLIDATION IN THE U.S. WILL LIFT OFF IN 2016
ABA COMPLIANCE CENTER INBOX
BOOKS FOR BANKERS
FROM THE STATES
CORPORATE SOCIAL RESPONSIBILITY
INDEX OF ADVERTISERS
ABA Banking Journal - March/April 2016
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