ABA Banking Journal - April 2013 - (Page 10)

bank notes Today’s youth may not be the largest percentage of a bank’s current customers, but they are the group that holds the keys to its future. “All of us, at this point in time, have to question what’s our future?” says Doug Tippens, president and CEO of $184.1 million-assets Bank of Commerce, Yukon, Okla. “If you don’t care and you don’t want to find out, then you really are in the dark.” Tippens has attempted to shed light on what’s to come by holding quarterly focus groups with youth. “The reason why I decided to have these focus group meetings is to try to understand how they think about technology and how does that relate to the bank itself?” he says. “My fear is that one day, we will wake up as old, ‘codgy’ bankers and all my customers will be gone because I didn’t embrace technology.” Tippens has rounded up participants under 40 years old from area colleges and businesses. He’s discovered technology is king and most transactions are conducted online: “They want the least amount of friction on the transaction as possible.” Jean Scherrer, vice-president of retail banking at $83.5 million-assets Fox River 10 | ABA BANKING JOURNAL | April 2013 Photo: Goodluz/shutterstock.com What you can learn from younger customers

Table of Contents for the Digital Edition of ABA Banking Journal - April 2013

ABA Banking Journal - April 2013
Contents
Chairman’s View
Editor’s Column
The Economy
Bank Notes
Picture This
ABA COMMUNITY BANKING Negotiating better contracts
Pass the Aspirin
Tech Topics
COVER STORY: Focus on risk Regulators raise the bar—big time!
RAROC architect’s views on risk
Top-performing big banks
Compliance Inbox
ABA At Your Service
Legal Issues
First Person

ABA Banking Journal - April 2013

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