ABA Banking Journal - November 2013 - (Page 50)

AMERICAN BANKERS ASSOCIATION At Your Service in the know with Erin SchEithE ABA VP, Grassroots & Political Operations ABABJ: What are you doing to spread the word about Amplify? Erin Scheithe: We've launched the Get Amped Challenge to encourage bankers not just to register for Amplify (amplifybankers.com), but to utilize its resources. The challenge pits two teams-one of banks west of the Mississippi and one for those east of it-against each other. They earn points for registering and taking certain actions, like tweeting and hosting a bank visit. Of course, along the way, bankers are advancing important advocacy goals, making the contest a "win" for the industry. For example, a banker might score points by contacting a lawmaker about the need for examination fairness and reform, or tweeting about why it's time for credit unions to pay their fair share of taxes. ABABJ: how can bankers monitor their region's Amplify progress? ES: We want to have 5,000 bankers registered by February 28. Bankers can track how their team is doing by visiting aba.com/getamped. The winning team will be recognized at the ABA Government Relations Summit, where the losing team will be forced to do something embarrassing. Questions? Send an email to Erin at escheithe@aba.com. 50 | ABA BANKING JOURNAL | November 2013 BAnk coMMunIty engAgeMent ABA Annual convention kicks off with Habitat Build Bankers at ABA's annual convention in New Orleans once again participated in a Habitat for Humanity build for two local families in need. "This build wouldn't be possible without the continued support of our members and state association allies," ABA President and CEO Frank Keating said at the convention. "Banks are the backbone of their communities and as demonstrated here today, serve to better communities across the country." Both homes will go to New Orleans natives: Lynn Breaux and her son, Gage; and Latoure Steward and his daughter, Donesty. ABA donated more than $26,000 for general operating support to the New Orleans Area Habitat for Humanity in honor of Dr. Thomas Laired Jones for his 20 years of service to Habitat. "Tom has been the heart and soul of our relationship with Habitat," said Keating. "With Tom's help, we've completed 13 builds nationally and hundreds locally with bankers." ABA also is developing compliance training for Habitat for Humanity International. n MeMBer resources ABA releases Basel III calculator ABA has launched an Excel calculator to help bankers assess the effects of upcoming Basel III regulations on their banks. ABA member bankers can enter their bank information and see changes to their risk-weighted assets under the new rule. They also can assess the effects on their capital ratios and the additional capital required to reach their target capital ratios. ABA welcomes feedback as it works to improve the calculator. Download the calculator at aba.com/Tools/Economic. n Preferred Banking Method, Adults 18+ Unknown 11% Mobile 8% Telephone 7% ATM 11% Mail 7% Branches 18% Source: ABA annual survey by Ipsos Public Affairs. Internet Banking 39% http://www.amplifybankers.com http://www.amplifybankers.com http://www.aba.com/Tools/Economic http://www.aba.com/getamped

Table of Contents for the Digital Edition of ABA Banking Journal - November 2013

Chairman's View
Editor's Column
The Economy
Picture This
Bank Notes
Will farmland prices hold up?
Tech Topics
What you do, amplified
Inside Farmer Mac
Meeting the challenge of identity theft
Compliance Clinic
Compliance Inbox
Pass the Aspirin
ABA At Your Service
First Person

ABA Banking Journal - November 2013

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