BeautyLink - Volume 6, Issue 1 - (Page 21)

Continuing Education Begins on Day One Meet a New Associate Member YOUR FIRE: YOUR PURPOSE REIGNITE IT WITH CONTINUING EDUCATION BY BEAUTYLINK STAFF A ccording to one of America's greatest entrepreneurs, the secret to eternal youth just might be learning. Consider the words of Henry Ford, "Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young." In today's for-profit education sector, continuing education is about much more than staying young. Indeed, it is a matter of survival. In addition to possessing the technical knowledge of cut, color and cosmetics, beauty and wellness educators must also be savvy in terms of career placement, student retention, classroom engagement, and did we mention compliance? Continuing education is not an option or a luxury for instructors. "Although continuing education requirements may vary from state to state, accrediting bodies demand accreditation. It's non-negotiable," said Sandra Bruce of Milady. Most states have established minimum requirements for continuing cosmetology education; however, requirements vary by state. For example, instructors at Xenon Academy in Wichita, Kansas, must complete 20 hours every two years, but at their school in Missouri, the requirement is 16 hours. "Teaching repetitive subject matter can create a sense of burnout or frustration, so it is especially important for educators to relight their own passion for the profession." Learn More Jeanne Degan spent 33 years working as a salon owner, as well as a hairstylist and educator for manufacturers and distributors. While she was often amazed at the talent she saw emerging from beauty schools, Jeanne noticed that both new and established beauty pros shared common stumbling blocks to success. These observations prompted her to launch Positive Salon Strategies, a company that delivers quick, easy-to-integrate techniques, tips and strategies all focused on helping salon pros grow their business. Q: What are common mistakes new grads make? JD: New grads need a business plan from day one. I've created DVDs and workbooks that provide simple 10-minute lessons stylists can use to strengthen their business skills. New hairstylists often rely on the salon owner to grow their business instead of proactively marketing themselves. I advise new hairstylists to begin their career at a chain salon. The chain salons do significant marketing which broadens new grads' access to customers. At a luxury salon, a new grad is often relegated to an assistant role and doesn't have as much opportunity to grow a client base. Q: What advice do you offer new hairstylists? Deliver outrageous customer service. Eighty percent of the reason a client returns is because of the treatment they receive in the chair. Only 20 percent is due to technical proficiency. A client will forgive a bad haircut, but never a dirty station. Pamper clients because they can fire you at any time. Give them a scalp or hand massage while their color is processing instead of talking to the stylist at the next station. Make sure you project the right image. If you want clients who will let you change their hair shade every three months, change your own shade frequently. Q: Where can readers learn more? Information to help new hairstylists hit the ground running is available at www.positivesalonstrategies.com. Visit the AACS Online Training Center at www.aacstraining.org, which has more than 100 classes within the subject categories of admissions, career services, compliance, financial aid, instruction, online instruction, management and student services. B E AUT YL I NK | P RE P - A - RA - T I O N | 2 0 1 4 | 21 http://www.positivesalonstrategies.com http://www.aacstraining.org

Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 1

Message from the AACS President and CEA Chair
Manlink
An Audit-Ready Mentality
Launching a Career in Beauty
Your Fire: Your Purpose
Beauty Changes Lives
Good for Them and Good for Your School
Superstar Graduate
Stopping the Taboo Mentality
Skin Care Council
Planning Your Financial Future in 2014
A Student’s Perspective
What They Want
2013 AACS Annual Convention In Review
People & Places
Associate Member Profiles: Accountants
Upcoming 2014 Events
New School Members
Index to Advertisers
Advertisers.com

BeautyLink - Volume 6, Issue 1

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