BeautyLink - Volume 6, Issue 1 - (Page 30)
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Claudia Rocabado Bond
change as a threat, while
others view periods of transition as an opportunity.
Pure Esthetics graduate Claudia Rocabado Bond
falls into the latter category. Upon graduating from
the Tucson-based school in July 2012, Bolivian-born
Claudia began her career at a record pace. And while
her husband's recent
to Seoul, the capital
of South Korea, means
Claudia will be starting over, she is confident that her esthetics
career has only begun.
What kind of records
did this formal physical therapist establish
upon joining an ULTA
store with no active
esthetics ser v ice?
Claudia became the
first ULTA employee in
any location to be promoted to Master Skin
Therapist in less than
a year. Within nine
months, Claudia's services represented 19
percent of the 10-person salon's business.
Similarly, the dollar
value of services at her
retail location skyrocketed to 19th in the nation,
including stores with multiple skin therapists.
Quantitative retail data tells only part of the story.
Claudia's online ratings proved she was also meeting
the qualitative expectations of those she served.
She was ranked at the top of quality reviews on the
company website, and her earnings similarly soared.
Claudia was looking forward to setting new goals
at ULTA when her husband was transferred to South
Korea. Claudia views the change as an interruption
but not a setback. She has researched the market in
Korea and is looking forward to the opportunities
to continue her career in skin care.
"The beauty market in Korea is growing every
day," she said. "Koreans love organic products and
the market has traditionally enjoyed skin care treatments. It's a great place to obtain skills that are
applicable worldwide and export them to the U.S.,"
said the entrepreneurially minded esthetician.
For Claudia, success is not a matter of geography,
but of an entrepreneurial mindset and a desire to
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| B E A U T Y L I NK | PRE P-A-R A-T ION | 2014
continually learn. She credits her desire to learn
with her rapid promotion at ULTA. "I am constantly
increasing my professional knowledge by buying
books and magazines that strengthen my knowledge in different areas," she said. Her customers
at ULTA became loyal because she delivered consistently high-quality
treatments that met
their skin care needs
and she mixed up the
experience for clients.
"I always strive to be
consistent in client
treatments but also
make each treatment
a little better by adding a new massage or
simply using different
oils," she said. The
"changing it up" tactic makes the client
want to return for a
new treatment, while
the consistency of
quality service builds
Claudia adv ises
new estheticians to
focus on establishing
and meeting goals. "At
ULTA, I was responsible for meeting company goals, but I also established my own stretch
goals, tracking my numbers according to the customer count and service," she said. Organization
and expressed interest in the customer are other
skills that new students should cultivate. "I always
called my clients the day after a treatment to ask
how their skin looked and felt, and ask if they
had any questions," she said. In addition to routine follow-up, Claudia also called customers on
And while talking with clients is great after a
treatment, Claudia warns estheticians to keep quiet
during a service. "I've heard clients say that they
stopped going to a salon for treatments because
they could not relax due to the esthetician constant
talking," she said.
When it comes to career planning, Claudia says
there is no better choice than esthetics. "This is a
very gratifying career, and if you love to help others
it will bring you not only satisfaction but an amazing
Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 1
Message from the AACS President and CEA Chair
An Audit-Ready Mentality
Launching a Career in Beauty
Your Fire: Your Purpose
Beauty Changes Lives
Good for Them and Good for Your School
Stopping the Taboo Mentality
Skin Care Council
Planning Your Financial Future in 2014
A Student’s Perspective
What They Want
2013 AACS Annual Convention In Review
People & Places
Associate Member Profiles: Accountants
Upcoming 2014 Events
New School Members
Index to Advertisers
BeautyLink - Volume 6, Issue 1
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