BeautyLink - Volume 7 Issue 1 - (Page 41)
Have it All
THE MANTRA OF A GREAT NICHE
BY DR. LYnDA fALKEnSTEIn
Identify your "Wish List."
Who do you want to do business
with? Conversely, who don't you
want your customers to be? No waffling
on your answer here. Remember, those
who select a niche career path can't be all
things to all people-and be successful.
Decide who your priority target audience
What is your focus?
How often have you heard someone say they have so many interests, it's just hard to settle on one? This
issue may not be a problem if you're just
talking about a hobby, but if it is your business or profession there's no room for "all
over the mappism." Many a business has
compromised a winning formula by straying off its unique point of differentiation.
Your focus must be clean and clear to your
customers so they will know what you
stand for and what you're about.
The following steps can help students
develop a path toward a niche career. As
you discuss opportunities in niche careers
with your students-or think about carving out a school niche-consider the following nine steps:
ucces sf u l ha i r st yl ist s
understand the wisdom in
the statement, "You can't
be all things to all people."
While beauty schools have
a responsibility to provide
a comprehensive beauty and wellness
education that meets state standards,
students should be encouraged to explore
their niche interests-whether it's working with multicultural skin types or treating clients with conditions that affect
Many successful hairstylists have
carved out rewarding career paths that
allow them to focus on a particular niche.
A great niche can help a hairstylist thrive
in a rapidly evolving environments. A
well-crafted niche differentiates a hairstylist from others and helps attract clients looking for niche expertise.
Look at the world from the
client's point of view.
What is it they want to achieve?
Humans are emotional creatures and
wants typically trump needs. Whether you
run a school, are an instructor, or also
work as a stylist on the floor, you provide
solutions to your customers' desires. Once
you understand customers' wants, you're in
a position to speak their language in your
marketing and communications.
The courses ed103 - student Learning and assessment and ML134 - Career Management are available on the AACS
Online Training Center. Members call AACS at 800-831-1086 for your VIP Discount Code. Visit the following URLs to
learn more about these courses: www.aacstraining.org/courses/ED103 and www.aacstraining.org/courses/ML134.
B e aut yL i nk | H A I R- RA I S I N G P RA C TI C ES | 2 0 1 5 |
Table of Contents for the Digital Edition of BeautyLink - Volume 7 Issue 1
Improve Employee Performance
The Year in Review
Just for Kids
Building Blocks that Separate Top Performers
12 Ways to Maximize Cut-a-Thon Success
Extend Your School's Offerings with Eyelash Extensions
Hack-Proof Your School's Social Media
You Can't Have it All
Celebrating 90 Years as an Association
BeautyLink - Volume 7 Issue 1