Beauty Link - Volume 5, Issue 2 - (Page 32)
MEGA TRENDS AND THEIR IMPACT
ON THE BEAUTY INDUSTRY
INTERVIEW WITH WILLIAM E. HALAL, PH.D.
hat global transformations occurring now will impact how beauty
and wellness education is delivered in the future? How is technology changing the game when it comes to cosmetology education?
What emerging trends and opportunities should beauty schools
seize now in order to thrive in the future? For an expert forecast
into trends likely to shape our industry, BeautyLink spoke with
William Halal, an authority on emerging technology, strategic planning, knowledge, innovation and institutional change, who has worked with large domestic and foreign companies and various government agencies.
What are some of the most
significant changes for-profit
educational institutions should
There are four megatrends that are changing how education and companies around
the world do business:
1. The information technology revolution
is changing the world.
2. The green movement is demanding
3. Globalization is causing the world’s
middle class population to triple.
4. Empowerment of people is challenging
institutions and leaders.
The U.S. Census Bureau
recently reported that by
2018, the majority of children
in the U.S. will not be white.
How will America’s changing
demographics present challenges
and opportunities for educators?
America is no longer a white society, and
the 2012 elections proved that point. There
is more diversity in race, culture, customs
and religion in our society. This diversity
also produces a broader deﬁ nition of
beauty. There is no homogenous deﬁ nition of what beauty looks like. That’s why
you see middle-aged women with pink hair
and a proliferation of tattoos and body art.
Diversity will also require the industry to
consider different customs and cultures
and perhaps even rebrand what is acceptable style in salons.
Men’s grooming services present a
huge market opportunity for the beauty
industry, and baby boomers also want to
maintain their good looks. Some experts
have predicted that the average lifespan
will reach 100 years in the next generation. Despite the graying of America, older
people will be active well into their 80s and
they will want to look good.
How will shifting
demographics impact the
types of jobs available in the
Many people will desire the kinds of jobs
the beauty industry offers. While the
knowledge economy appeals to some
people, the Millennial generation is largely
concerned with issues of autonomy and
lifestyle control. This generation is always
moving around and exploring new ideas
and relationships. They want control over
their work and the hours they spend at
work. They’re very savvy when it comes
to technology and they’re incredibly connected. They don’t want a job that dictates
how they live their lives. This audience has
remarkable tolerance for diversity; not just
racial acceptance but religious, sexual and
lifestyle choices as well.
How is technology changing
the way education is
Technology is providing access to global
audiences. Automation is delivering the
routine aspects of education while freeing
up educators to engage in the more interesting, challenging and messy aspects of
education. As rote information is delivered
via technology, the subjective expertise
and judgment of educators will become
The use of video technology will be
much more pervasive both in the classroom and salon environments. Customers
will want to see what styles look like before
the hairstylist picks up the scissors. In the
classroom, online course platforms are
facilitating communication between the
student and educator. Blackboard is one of
the most popular platforms for connecting
The online courses ED204 – Tomorrow’s Learning Environment Today and ED119 – Using Technology to Engage and Educate are
available on the AACS Online Training Center at www.aacstraining.org. Members call AACS at 800-831-1086 for your VIP Discount
Code. Visit the following URLs to learn more about these courses: http://bit.ly/BeautyLinkED204 and http://bit.ly/BeautyLinkED119.
| B EAU TYLINK | TH I N K ING OUTSIDE THE TOOL B OX | 2013
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 2
Message from the AACS President and CEA CO-Chairs
The workings of Washington
Unite to Build a Community
The Ultimate Software Review
A Student's Perspective
The Professional Nail Industry & Schools
Step by Step
Challenging the Status Quo
And then there’s compliance
Forward to the Future
Listserve Q & A
Beauty School Budgeting
Skin Care Council
The Digital Classroom
Outside the Beauty Box
Getting Outside the Box
Beauty changes lives
A Profound Impact
People & Places
New Products & Services
Associate Member Profiles: Financial Aid Servicers
New School Members
Upcoming 2013-14 Events
Index to Advertisers
Beauty Link - Volume 5, Issue 2
If you would like to try to load the digital publication without using Flash Player detection, please click here.