BeautyLink - Volume 7, Issue 2 - (Page 10)
MESSAGE FROM THE
AND CEA CHAIR
Consistently Go Below the Surface
AS BEAUTY AND WELLNESS PROFESSIONALS,
we recognize the importance of a great skincare routine. But
sometimes we need to remind our spa clients (and students) that even the most innovative treatments
and therapies are no substitute for proper skincare on a daily basis. As amazing as a HydraFacial or other
treatment may make skin look, optimal results are dependent on doing the little things (cleanse, tone,
A consistent skincare regimen is designed to prevent issues from developing "below the surface." And
it turns out that what is good for our skin is also good for our schools. Consistent attention to details
can keep our skin glowing and our
In fact, consistency is one of the
key factors necessary to cultivate
staff and student morale. The days
pass quickly and often it becomes
much too easy to deviate from tried
FORGET ABOUT ORANGE, skincare is the new black! Healthy, glowand true success habits and policies.
ing skin is universally flattering and esthetics educators are the
go-to experts when it comes to skin care.
But an on-again, off-again approach
to work or skincare inevitably
Let's start with the "A-word" - age. Those of us in the Baby
results in a breakdown - whether
Boomer generation have made it abundantly clear that we refuse to
in collagen or classroom morale.
look (and sometimes act) our age! Baby Boomers such as Christie
If we want to consistently deliver
Brinkley, 61, and Sandra Bullock, 51, have redefined what middle
optimal performance, we must
age looks like and have inspired younger generations to take skinfollow a regimen of daily, weekly,
care seriously. Today's beauty educators are introducing students
and monthly activities that ensure
to unprecedented tools, treatments and skincare technologies.
sound operational and educational
From stem cell facials to chemical peels, we are preparing students
performance. Such consistency is as
to keep clients of every age looking radiant.
imperative to the good health of your
As interest in skincare continues to grow, new products are
school as it is to your clients' skin.
continually being introduced to address specific skincare concerns.
You've heard that where there is
As educators, we have a responsibility to stay on top of emerging
trends, including new product ingredients and technologies. We
smoke there is fire. Letting things
smolder below the surface can be
can also work with students to make sure they understand the
detrimental resulting in breakdowns
importance of product recommendations and retailing in the
and breakouts. However, proacstudent spa. A client may leave with glowing skin, but she should
also leave with the products that will help her maintain her comtive, frequent scanning for areas of
plexion at home.
improvement in the classroom and
the student salon helps students,
Actually, a skin therapist might be selling those products to
staff and the overall school.
men, because the business of men's skincare is booming (check out
Whether it's running a school or
Steven Frost's comment in this issue noting one-third of the clients
maintaining a radiant complexion,
at Dermalogica's student spa are men!). Gone are the days when a
man's skincare regimen consisted of a razor and shaving cream!
consistent attention to what's going
Just as a person's skin is ever evolving, so is an educator's role.
on below the surface delivers the
Make sure you keep your education know-how in top form by
joining me at CEA, July 24-27 at the beautiful J.W. Marriott Desert
Ridge in Phoenix.
Skincare is the
| B EAU TYLINK | MO R E THAN SKIN DEEP | 2 015
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 2
Message From the AACS President and CEA Chair
Spring Executive Retreat & Financial Aid Workshop
And Then There’s Compliance
The Esthetics Regulatory Environment: What You Need to Know
Spotlight on Esthetic Treatments: Sugaring
6 Questions With Steven Frost, Dermalogica Academy Director
Trends: Where Old School Meets New
Tapping Into the Asian Skincare Market
The Nitty Gritty on Lasers
Mind Over Hair Matters
Getting Started With a Barbering Program
What It’s Like to Work in a Med Spa
What to Say When You Have to Say, “You’re Fired”
A Student’s Perspective
Beauty Changes Lives
Voices From the Classroom
People & Places
Associate Member Profiles: Marketing & Advertising
New Products & Services
New School Members
Upcoming 2015 Events
Index to Advertisers
BeautyLink - Volume 7, Issue 2