BeautyLink - Volume 7, Issue 2 - (Page 25)
IN A WORLD WHERE NEW MODES OF
INFORMATION EXCHANGE SO OFTEN ECLIPSE
THE OLD, EDUCATORS SAY IT'S A POTENT MIX
OF BOTH THAT KEEPS THEIR STUDENTS ON
TRACK WHEN IT COMES TO WHAT'S HOT.
BY AMY DREW THOMPSON
ir-dried textures, loose braids, low ponytails and
negative-space manicures are among the "now" trends
for 2015. Where did your students first hear about them?
Was it at school?
Staying on the cutting edge of fashion is an infinite
exercise in the beauty industry, where what's in goes out,
then rages back en vogue years later to the
amusement of the veterans who've lived the
same styles over and over. In this rapid-fire
information age of ours-a time when many
educators say students and their ever-present
devices are more difficult to engage than ever-
staying relevant means staying in the know.
Our social interactions take place online as often (if
not more) than off. Our information comes by way of the
superhighway. Schools that don't embrace social media,
say the pros, risk losing their street cred for knowing what's
hot and what's not, but face-to-face interaction remains the
core of the beauty industry.
DEVICE AND VIRTUE
At the Crave Beauty Academy in Wichita, KS, smartphones and iPads
are part of the student kit. "Instantly," says its president, Kim McIntosh,
"they're on their tablets doing online portfolios, building their social media
presence with before and after photos, and pinning the looks they like on Pinterest that
showcase current trends."
She notes that open online learning has multiple uses as well.
"They could be discussing something that was on TV - such as the looks at the Grammys
- and what style the celebrities are wearing: long hair, short hair, color, etc. But it serves
the same purpose in a skin disorders class. Students can look up a particular condition and
BE AUT YLIN K | M O RE T H AN SK I N D E E P | 20 1 5 |
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 2
Message From the AACS President and CEA Chair
Spring Executive Retreat & Financial Aid Workshop
And Then There’s Compliance
The Esthetics Regulatory Environment: What You Need to Know
Spotlight on Esthetic Treatments: Sugaring
6 Questions With Steven Frost, Dermalogica Academy Director
Trends: Where Old School Meets New
Tapping Into the Asian Skincare Market
The Nitty Gritty on Lasers
Mind Over Hair Matters
Getting Started With a Barbering Program
What It’s Like to Work in a Med Spa
What to Say When You Have to Say, “You’re Fired”
A Student’s Perspective
Beauty Changes Lives
Voices From the Classroom
People & Places
Associate Member Profiles: Marketing & Advertising
New Products & Services
New School Members
Upcoming 2015 Events
Index to Advertisers
BeautyLink - Volume 7, Issue 2
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