BeautyLink - Volume 7, Issue 2 - (Page 52)
BCL Shines Bright at
America's Beauty Show
shone in the spotlight during America's Beauty Show (ABS), March 21-23 at
Chicago's McCormick Center. An elegant evening
held in the Chicago Art Institute's "Modern Wing"
brought together media partners, industry leaders and
an inspiring and eclectic group of NEXTGEN talent.
A special highlight of the evening was a "Trilogy of
Breauy" presentation celebrating NEXTGEN talent.
Artistic teams showcased inspirations that included
Street Wear, Avant Gard and Underground. Guests
enjoyed strolling through modern art exhibits, listening to music spun by a celebrity DJ and signature
cocktails followed by an elegant dining experience.
A premiere moment at the event was the announcement of the BCL|Leo Passage Endowment Fund's
(LEPF) first scholarship competition. The BCL|Leo
Passage Postgraduate Scholarship will fund 25 postgraduate scholarships, up to $2,000 each, including
travel assistance. The competition is open March
23 through June 15, 2015. Licensed hairstylists can
apply. Complete details on the BCL|Leo Passage
Endowment Fund's postgraduate scholarship are
available at www.beautychangeslives.org.
Media sponsors for the Legacy Award gala included
American Salon, BARBInc, Beauty Industry Report,
Bloom.com, Canadian Hairdresser, Creative Age,
BEAUTY CHANGES LIVES
Estetica, Hot on Beauty, Modern Salon, NAILS
Magazine and Sophisticate's Hairstyle Guide.
Corporate sponsors included American Crew, Aquage,
CND, DevaCurl, Hanzo, Keune, Matrix, Moroccan
Oil, Wella, Great Clips, TIGI, Redken, Mizani, PBA,
Cosmoprof North America, Premiere, Bellus Academy,
Beauty Cast Network, Conair, and Sport Clips.
Also during ABS, Beauty Changes Lives hosted
a presentation for student delegates and met with
trade and consumer press - including celebrity nail
blogger Fleury Rose - to highlight BCL's efforts.
While events America's Beauty Show take a lot of
time and planning, there are many practical and easyto-implement ways of integrating Beauty Changes
Lives in your school's daily business. The following
are some examples of how AACS member schools are
integrating Beauty Changes Lives on their campuses.
* Talk about Beauty Changes Lives during school
tours. Several BCL scholarship recipients learned
about scholarship opportunities when visiting
the school to take a tour. Be sure to leverage the
Beauty Changes Lives video (contact Heather
Widler if you need a video). The videos generate
emotion and show the breadth of possibilities
available to licensed beauty professionals.
* Remind students during the financial aid process.
As students go through the admissions process
and apply for financial aid, remind them of BCL
and include BCL materials such as fliers in school
* Make BCL part of orientation. Many instructors
discuss the application process for BCL scholarships
as they welcome and orient each incoming class.
* Host "BCL Moments." During the school day, find
moments to talk about how beauty and wellness
professionals touch and change the lives of others every day. Bring BCL up as students discuss
"highlights of their day."
* Celebrate BCL Days. Instill a "Pay it Forward" mentality in your students by helping them change lives
in your local community through philanthropic
and community events. You'll be sharing the love
not only with your students but with your entire
Tell Us Your Stories: Don't be humble about
how BCL is making a difference in your school.
Tell us about coverage you're earning in your
local media or how BCL is changing the lives of
students in your school. Contact Heather Widler at
Heather Wilder is the Beauty Lives Foundation
| B EAU TYLINK | MO R E THAN SKIN DEEP | 2 015
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 2
Message From the AACS President and CEA Chair
Spring Executive Retreat & Financial Aid Workshop
And Then There’s Compliance
The Esthetics Regulatory Environment: What You Need to Know
Spotlight on Esthetic Treatments: Sugaring
6 Questions With Steven Frost, Dermalogica Academy Director
Trends: Where Old School Meets New
Tapping Into the Asian Skincare Market
The Nitty Gritty on Lasers
Mind Over Hair Matters
Getting Started With a Barbering Program
What It’s Like to Work in a Med Spa
What to Say When You Have to Say, “You’re Fired”
A Student’s Perspective
Beauty Changes Lives
Voices From the Classroom
People & Places
Associate Member Profiles: Marketing & Advertising
New Products & Services
New School Members
Upcoming 2015 Events
Index to Advertisers
BeautyLink - Volume 7, Issue 2
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