BeautyLink - Volume 9 Issue 2 - 15

DIRECTIONS
AACS is making remarkable changes to
provide a better membership experience and
increase the value of membership to potential
members in the beauty and wellness industry.
over the past year. We are proud of the
work that has been accomplished in such
a short time. It's common knowledge that
we continue to face many challenges.
Since last year the Board and office have
taken the opportunity to examine our
internal operations and external communications efforts as a means to adapt to
the changing needs of our school environment. The beauty or "secret sauce" of our
Association is all about the people. Not
surprisingly, we have incredibly dedicated
volunteers and staff who have worked
hard to adopt new ways of thinking to
advance our industry. Highlighting some
of the areas for creating operational value,
we considered:

Meetings
Starting with our events, we produced
experiences that delivered on meeting
the demands of a first-rate education
and an upbeat persona. Both the CEA &
AMP Annual Convention and the Annual
Meeting & Expo exceeded our member
expectations with higher than expected
attendance and positive reviews. We
intend to do the same this year with CEA
& AMP's "Refuel Your Passion" theme at
the Las Vegas Hard Rock Hotel, and our
Annual Meeting & Expo at the newly renovated Las Vegas Planet Hollywood. Stay
connected to our website for content/
speaker previews.
After a year hiatus, we re-imagineered
our "Spring" event having created our
most valuable experience yet: the "AACS
School Leadership Summit" at the
Sheraton Grand at Wild Horse Pass in
Chandler, Arizona, May 4-7, 2017. This

meeting is specifically for our cosmetology school industry leaders and will be
a foundation for the future of the beauty
education industry. The meeting will
focus on the tough questions and issues
critical to the industry: deregulation,
salon-ready vs. licensure-ready, industry
standardization and industry innovation
to name a few. It is easy to see that these
issues present challenges and opportunities for greater success. There is no
question that any School Owner or Leader
needs to attend this solution driven and
strategy development retreat. Missing this
event should not be an option!

Communications
Throughout the year, increased communication with membership has been
an area of important focus for the association. Wink was re-designed, adding
Notes from the Executive Director. We've
increased our overall communications to
keep you informed throughout the year.
The goal is to put you, the member, in
the know. You can come to expect great
things in this area. For example, a survey
of current members, past members and
those who have never been members as
a way to better understand our industry's concerns was launched in March.
Participants were even entered to win
a free registration at this year's Annual
Meeting & Expo. Survey results will be
shared at a later date.
Our communications strategy also
includes a new website. We are in the
process of developing a new website to
enable a better member experience and
provide students with timely information

AACS Leadership Summit
Sheraton Grand, Wild Horse Pass Resort
Chandler, AZ
May 4-7, 2017
CEA & AMP
Hard Rock Hotel, Las Vegas, NV
July 15-18
AACS Annual Meeting & Expo
Planet Hollywood, Last Vegas, NV
Oct 20-23

about making the right school decisions.
We expect to launch a brand new website
that will be more interactive, streamlined,
with updated content by the fall 2017.

Benefits
In addition to our meetings and communications strategies, we also took a careful
look at other benefits that we offer members and the discounts that we offer on
behalf of select affinity partners. In 2017,
we were able to expand our benefits to
include a Dual-Membership with the US
Chamber of Commerce, the leader in smallbusiness resources. This membership
allows AACS members to access dozens of
free issue briefs on critical small-business
topics, along with free legal advice, and
discounts on business services. This is
truly a member value. Our evaluation of
our programs doesn't stop here, AACS is
in the process of assessing additional programs to bring you the strongest slate of
benefits possible.
AACS is making remarkable changes to
provide a better membership experience
and increase the value of membership to
potential members in the beauty and wellness industry. Together, we strive to make
the member experience unique and seek
to provide you with outstanding service
as you provide that quality experience to
your students.
BE AUT YLIN K | ENH ANCI NG EDUCATIO N | 20 1 7 |

15



Table of Contents for the Digital Edition of BeautyLink - Volume 9 Issue 2

Message from the AACS President and CEA Chair
And Then There's Compliance: How Much Does it Cost?
Going the Extra Mile in Employment Verification
AACS 2017 New Directions
Workings of Washington: President Trump's First Budget
Creating Efficient Communication in Education
The Feedback Loop and its Influence on Assessment Design
Voices From The Classroom
How to Create a Powerful Presentation
Beauty Changes Lives
People & Places
New Products & Services
Associate Member Profiles: Education
New School Members
Upcoming 2017 Events
Index to Advertisers
Advertiser
BeautyLink - Volume 9 Issue 2 - bellyband1
BeautyLink - Volume 9 Issue 2 - bellyband2
BeautyLink - Volume 9 Issue 2 - cover1
BeautyLink - Volume 9 Issue 2 - cover2
BeautyLink - Volume 9 Issue 2 - 3
BeautyLink - Volume 9 Issue 2 - 4
BeautyLink - Volume 9 Issue 2 - 5
BeautyLink - Volume 9 Issue 2 - 6
BeautyLink - Volume 9 Issue 2 - 7
BeautyLink - Volume 9 Issue 2 - Message from the AACS President and CEA Chair
BeautyLink - Volume 9 Issue 2 - 9
BeautyLink - Volume 9 Issue 2 - 10
BeautyLink - Volume 9 Issue 2 - And Then There's Compliance: How Much Does it Cost?
BeautyLink - Volume 9 Issue 2 - Going the Extra Mile in Employment Verification
BeautyLink - Volume 9 Issue 2 - 13
BeautyLink - Volume 9 Issue 2 - AACS 2017 New Directions
BeautyLink - Volume 9 Issue 2 - 15
BeautyLink - Volume 9 Issue 2 - 16
BeautyLink - Volume 9 Issue 2 - Workings of Washington: President Trump's First Budget
BeautyLink - Volume 9 Issue 2 - 18
BeautyLink - Volume 9 Issue 2 - 19
BeautyLink - Volume 9 Issue 2 - 20
BeautyLink - Volume 9 Issue 2 - Creating Efficient Communication in Education
BeautyLink - Volume 9 Issue 2 - 22
BeautyLink - Volume 9 Issue 2 - 23
BeautyLink - Volume 9 Issue 2 - The Feedback Loop and its Influence on Assessment Design
BeautyLink - Volume 9 Issue 2 - 25
BeautyLink - Volume 9 Issue 2 - 26
BeautyLink - Volume 9 Issue 2 - 27
BeautyLink - Volume 9 Issue 2 - 28
BeautyLink - Volume 9 Issue 2 - Voices From The Classroom
BeautyLink - Volume 9 Issue 2 - How to Create a Powerful Presentation
BeautyLink - Volume 9 Issue 2 - 31
BeautyLink - Volume 9 Issue 2 - 32
BeautyLink - Volume 9 Issue 2 - Beauty Changes Lives
BeautyLink - Volume 9 Issue 2 - 34
BeautyLink - Volume 9 Issue 2 - People & Places
BeautyLink - Volume 9 Issue 2 - 36
BeautyLink - Volume 9 Issue 2 - New Products & Services
BeautyLink - Volume 9 Issue 2 - 38
BeautyLink - Volume 9 Issue 2 - Associate Member Profiles: Education
BeautyLink - Volume 9 Issue 2 - 40
BeautyLink - Volume 9 Issue 2 - New School Members
BeautyLink - Volume 9 Issue 2 - 42
BeautyLink - Volume 9 Issue 2 - Upcoming 2017 Events
BeautyLink - Volume 9 Issue 2 - 44
BeautyLink - Volume 9 Issue 2 - Index to Advertisers
BeautyLink - Volume 9 Issue 2 - Advertiser
BeautyLink - Volume 9 Issue 2 - cover3
BeautyLink - Volume 9 Issue 2 - cover4
BeautyLink - Volume 9 Issue 2 - outsert1
BeautyLink - Volume 9 Issue 2 - outsert2
BeautyLink - Volume 9 Issue 2 - outsert3
BeautyLink - Volume 9 Issue 2 - outsert4
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