Beauty Link - Volume 5, Issue 3 - (Page 29)
WORKING WITH PROFESSIONAL PHOTOGRAPHERS
ARTICLE AND IMAGES BY RYAN WALSH
t has been said that a picture is worth a thousand words. Can
a student portfolio comprised of professional photos help your
students hit the ground running upon graduation? Absolutely!
Coordinating photo shoots for your school’s students provides them with real-world experience, creates opportunities
for shared publicity and generates fresh marketing content
for both your students and school.
But portfolio photo shoots don’t happen organically or easily.
Coordinating photo shoots can be a daunting task if you’re not
prepared to handle factors such as scheduling, sourcing models,
working with photographers and budgeting the shoot.
A little planning and foresight can make the process run more
smoothly. The following are some key points to consider when
planning portfolio photo shoots for your beauty school classes:
determined by the photographer’s per person fee. Setting an
upper cap is as important as establishing a minimum. There are
only so many hours on a shoot, and you must allow sufficient
time for students to style their model and for the photographer
to shoot each look.
Choose a photographer who is experienced in beauty shots.
Lighting for hair and makeup is extremely technical and critical for securing good results. Consult with the photographer in
advance and ask for tips that will guide your students in wardrobe
selection and makeup application (i.e. avoid all white clothing
and shimmery or iridescent cosmetics for studio photos).
Overall Structure: Who, What, Where, When and Why
Consider who will participate in the photo shoot. Is the shoot
a limited privilege for select students or open to all? Time is the
most limited element for both planning and budgeting.
Think carefully about how all elements will come together to
make the shoot a success, including the schedules of students,
teachers, models and photographers. Who will be responsible for
coordinating each element?
• Initial Budget: What supply costs such as hair products, makeup
and kit costs will be incurred? What should you budget for models and photographers? Will the school absorb the fees, or will
the costs be shared or passed along to participating students?
• The cost for outside contractors such as models and photographers will depend entirely on the length of the photo shoot and
the number of students. Generally, it is best to find a photographer who will work with a per-person price structure, since
model/talent costs and enrollment charges to your students
will be per-person.
• Set minimums (and maximums). Photographers will only work
on a per-person cost structure if you can guarantee a certain number of looks. This confirmed number of looks may be
BE AUT YLIN K | T AK I NG CARE O F BUSI N E S S | 20 1 3 |
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 3
Message from the AACS President and CEA CO-Chairs
The Workings of Washington
Celebrate the Power of Educators
The Legacy of Madam Walker
Outside the Beauty Box
Part Art, Part Science
Beauty School Malpractice Liability Insurance
Leverage what Makes Your School Diff erent
Help Your Students Shine
Small Business Impacts
Voices from the Classroom
The Best in Business
Step by Step
How to Improve the Process
A Student’s Perspective
With a Little Help from Her Friends
Motivating Your Students
Beauty Changes Lives
2013 Spring Operations Conference
People & Places
New Products & Services
Associate Member Profiles
New School Members
Upcoming 2013-14 Events
Index to Advertisers
Beauty Link - Volume 5, Issue 3
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