Beauty Link - Volume 5, Issue 3 - (Page 58)
Vogue School of Beauty Culture, Mishawaka, IN
bring all the people who love her together and she
debuts her new look. She is presented with flowers,
candy and even a walk down the red carpet!
How do you promote Hello Gorgeous?
One of our most effective tools is the Hello Gorgeous!
mobile day spa. We’ve taken the 30-foot RV to leading
shows such as ABS and Premiere. We also team up with
community organizations to bring the mobile day spa
on site. We teamed up with Simon Malls to “surprise”
cancer survivor shoppers with ambush makeovers.
Is there a personal connection to
it’s the daily
“HELLO, GORGEOUS!” THOSE words are welcome
to any woman’s ears, but they’re particularly treasured by women undergoing cancer treatment whose
therapies often leave them feeling less than beautiful.
Vogue School of Beauty Culture graduate Kim
Becker is founder of Hello Gorgeous!, a 501(c)(3)
non-profit organization that provides cancer patients
with makeovers, transforming women physically and
Kim spoke with BeautyLink about Hello Gorgeous!
and inspiring the next generation of beauty
How has your career journey evolved?
Do you know a superstar graduate? Send
a brief bio along with
the graduate’s contact
information to editor@
Your superstar could
be featured in the next
issue of BeautyLink!
When I enrolled at Vogue in the late 80s, the owner
said something that intrigued me. He said, “You’ll
never regret choosing this career. A computer will
never be able to replace what you do.” He was right!
After beauty school I worked for a local salon and
as a manufacturer’s representative. From 1996 thru
2006, I owned a salon where I saw firsthand how
some clients were struggling to accept their changing
appearance brought about by cancer treatments. In
2007, I founded Hello Gorgeous!
How does the Hello Gorgeous!
Women are nominated to receive a makeover, which
includes hairstyling and if appropriate, a wig from
a Hello Gorgeous! salon affiliate. If a woman is just
beginning chemotherapy, we’ll offer to shave her
head. We also provide her with a manicure, pedicure,
facial and makeup application. Generous retailers
also step up to donate a new outfit.
Each woman receives the appropriate products to
maintain her look. Then it’s time for the “big reveal”
moment. Once she feels like a million dollars, we
| B E AU TYLINK | T A K ING C ARE OF BUSINESS | 2013
The hardest thing I’ve ever had to do was shave
my sister Tina’s head. Tina was diagnosed with a
rare and aggressive cancer last year. She was the
inspiration for the newly launched TINAs program
which stands for Touch, Inspire, Nurture, Advise and
Support. The program teaches beauty professionals
how to communicate and connect with their clients
battling cancer. As hairdressers, a huge part of our
job is touch, and so we focus on the power of touch
as well as more practical considerations like showing
clients how to draw on eyebrows.
As you speak with beauty school students,
what advice do you offer?
I love going back to Vogue and speaking at student
conferences. I always remind students that it’s the
daily decisions they make that move them toward
their dreams. I let students know that being a professional isn’t just about the glamour of being a platform
artist. Those folks have had to perfect pin curls and
finger waves too. I encourage them to identify people
they admire, then model the behaviors that create
Do you still work as a hairstylist?
I sold Chevex Hair Salon in South Bend, IN, in 2007,
but still work behind the chair two days a week. I
love being a hairstylist!
Hello Gorgeous! is in eight states: Indiana, Florida,
Pennsylvania, Minnesota, Illinois, Wisconsin,
Maryland and Michigan and we have 25 salon affiliates. Our goal is to have two salon affiliates in every
U.S. city. That would allow us to provide 500,000
Susan Miller is editorial director for BeautyLink
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 3
Message from the AACS President and CEA CO-Chairs
The Workings of Washington
Celebrate the Power of Educators
The Legacy of Madam Walker
Outside the Beauty Box
Part Art, Part Science
Beauty School Malpractice Liability Insurance
Leverage what Makes Your School Diff erent
Help Your Students Shine
Small Business Impacts
Voices from the Classroom
The Best in Business
Step by Step
How to Improve the Process
A Student’s Perspective
With a Little Help from Her Friends
Motivating Your Students
Beauty Changes Lives
2013 Spring Operations Conference
People & Places
New Products & Services
Associate Member Profiles
New School Members
Upcoming 2013-14 Events
Index to Advertisers
Beauty Link - Volume 5, Issue 3
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