Beauty Link - Volume 5, Issue 3 - (Page 8)
How Do You Take Care of Business?
world, beauty school owners would be able to balance their strategic visions with the urgent
demands of the day. We’d seamlessly navigate an ever-changing regulatory landscape while keeping current
with emerging educational technologies and staying sensitive to the needs of students and staff.
Since we must take care of business in the real world, it’s helpful to reference some guiding principles.
While there is no single recipe for success, the following six rules can help school owners ensure they
are working on their business, as
opposed to in their business.
Rule 1: BE THERE. Even if you
have a director, you must be present for clients, students, parents
and the community you serve.
IN AN IDEAL
we renew our
lease or look
for new space?
enough? The list
Rule 2: COMMUNICATE OFTEN.
It’s been said that you cannot
over-communicate. Just as important as sharing information is
Rule 3: DO THE HARD STUFF.
Sit in classrooms to support your
instructors and students. Let
them know you are proud of them
and ask how you can help them.
Rule 4: BE GENEROUS. Don’t be
stingy with compliments or gratitude. Praise students and staff
clearly and frequently. Never stop
thanking your customers.
Rule 5: BELIEVE. Let your team
know you believe in them and support their efforts. Ask how you
can help. You hired your staff—
Rule 6: ANALYZE. Look beyond
the numbers to your standing in
the community. Are you giving
back? Do you attend State Board
meetings? Do you ask vendors
to help analyze your business?
Do you organize focus groups
to secure input on how you are
doing? Are you like Norm, and
everybody knows your name?
There is a big difference between
being busy and being effective. As
you take care of business, keep an
eye on moving the needle.
| B E AU TYLINK | T A K ING C ARE OF BUSINESS | 2013
Getting Down to Business
in the Classroom
AS EDUCATORS, IT’S important to remember that taking care of
business in the classroom is just as important as managing business in your school’s administrative offices. While students enroll
in beauty school to learn about hair, skin and nails, educators
must remember that many students will pursue entrepreneurial
or management careers. Therefore, business skills should never
be taught in isolation but should be woven into the tapestry of
the school’s comprehensive curriculum.
How can educators make business interesting to students more
interested in style, technology and technique? One way is to “hit
‘em in the pocketbook” and remind students that every decision
they make in the salon or spa has the potential to affect their
financial bottom line.
Even for students, money talks! Jim Yates of Nuts and Bolts
advises that schools talk to students about their ROI (Return on
Investment) beginning on the first day of school. Students invest
a lot of time, money and resources in their education, and educators should talk with them about maximizing this investment.
Remember the admonishment, “physician, heal thyself”? As
instructors, are we modeling good business behavior and developing our skills as educators? Ongoing personal development for
instructors, including how to teach business skills, is critical to
building great teaching practices.
Business isn’t just about budgeting and forecasts, but is also
dependent on soft skills. Great business people are great providers of customer service and communication. Don’t overlook
opportunities to model effective communication with students,
colleagues and salon clients.
Finally, remember to play by the rules! Compliance with state
agencies and licensing are requirements you can’t fudge on and
fundamental to cultivating a solid business.
Let us know how your school is taking care of business this year
at CEA, July 19–23, at Planet Hollywood in Las Vegas, NV.
AND DAN CAVANAGH
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 3
Message from the AACS President and CEA CO-Chairs
The Workings of Washington
Celebrate the Power of Educators
The Legacy of Madam Walker
Outside the Beauty Box
Part Art, Part Science
Beauty School Malpractice Liability Insurance
Leverage what Makes Your School Diff erent
Help Your Students Shine
Small Business Impacts
Voices from the Classroom
The Best in Business
Step by Step
How to Improve the Process
A Student’s Perspective
With a Little Help from Her Friends
Motivating Your Students
Beauty Changes Lives
2013 Spring Operations Conference
People & Places
New Products & Services
Associate Member Profiles
New School Members
Upcoming 2013-14 Events
Index to Advertisers
Beauty Link - Volume 5, Issue 3