BeautyLink - Volume 6, Issue 3 - (Page 34)

MANLINK Men's Summer Skin Care: Education and Communication Are Vital for going without sunscreen and need an extra nudge to remember their sun protection. Teach your students how to instruct male clientele about proper sunscreen use and encourage them to always include it in men's grooming protocols. Emphasize how prolonged sun exposure during outdoor activities may put men at risk for skin cancer. MEN ARE NOTORIOUS "Men's daily shaving routines exfoliate their skin, making it more vulnerable to sun damage. A moisturizer with an SPF of 20 or more should be applied daily." Just the Facts Men like data and facts. Relay the benefits of sun protection along with facts about the dangers of sun exposure. Men are more likely to get skin cancer, and the risk increases with age. Men will account for 56 percent of all new cases of melanoma this year and 62 percent of deaths. While other forms of cancer are steadily falling, melanoma continues to rise at rapid rates. The Consumer Reports National Research Center says women are more likely to be frequent sunscreen users. When planning to spend two to four hours in the sun, 48 percent of women versus 27 percent of men are likely to wear sunscreen. Grooming Routines BY JENNY HOGAN Sunscreen use should be a daily part of a man's skin care regimen. Applying sunscreen will eventually become routine. Men's daily shaving routines exfoliate their skin, making it more vulnerable to sun damage. A moisturizer with an SPF of 20 or more should be applied daily. Sun exposure occurs in all seasons and types of weather. When clients are in full sun for extended periods, a broad spectrum sunscreen with both UVA and UVB blocking SPF should be used, along with protective clothing. Sunscreen should be reapplied every two hours, and after swimming or excessive sweating. Tanning Risks While about 65 percent of melanoma cases can be attributed to the sun's UV radiation, tanning beds may be even riskier. Frequent tanners may get 12 times the annual UV exposure compared to that from the sun and are 75 percent more likely to develop melanoma than those who do not use tanning beds. The risk of accidental sunburns in and out of tanning beds is serious. Skin cancer risks are double for people who have had five or more sunburns. Warn male clients about the risks of tanning beds and advise them to use sunless tanners or spray-on tans. Sunscreen Choices There are many good sunscreens on the market. Educate your students on the different types of sunscreens and how they can advise clients on their use. If sunscreens are greasy or not convenient to wear, men and women are not going to use them regularly. Zinc oxide is a great physical sun deterrent for both UVA and UVB rays, yet often it applies too thickly and opaquely with a white residue. Microfine zinc oxide uses nano particles and does not have a white effect. For clients with sensitive skin or who want all-natural products, advise the use of titanium dioxide and zinc oxide, as they are physical sun blocks and free of chemicals. Universal Companies offers multiple Control Corrective Skincare Systems® sunscreens with SPF 30 that are mattifying or oil-free with broad spectrum protection. Containing zinc oxide, aloe vera and antioxidants, they double as daily moisturizers and are good for sensitive skin. The good news is that skin cancer is preventable and very treatable when detected early. One in five Americans will develop skin cancer in their lifetime, with a 99 percent survival rate for those detected early. Premature aging is also preventable with the right skin care regimen and education. Communicate with your students about the importance of sun protection for male clients. They will be helping to create lifelong healthy sun protection habits. Their interaction with clients could even be lifesaving! Jenny Hogan is the media director at Marketing Solutions, Inc., a full-service marketing, advertising and PR agency specializing in the professional beauty business. For more information, contact 703-359-6000 or visit www.mktgsols.com. 34 | BE AU T Y L I NK | CEL *E*BR AT E | 2014 http://www.mktgsols.com

Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 3

Message From the Aacs President & CEA Chair
The Workings of Washington
The Art of the Consult
A Student’s Perspective
Celebrating Our Graduates
Access and Affordability
And Then There’s Compliance
Are You Ready to Thrive?
Navigating the Acquisition Path
Manlink
Creating a Marketing Mixture
Multicultural Corner
Culture Trumps Strategy
Beauty Changes Lives
Engaged Learning
Superstar Graduate
20 Ways to Celebrate You
Battle of the Strands
Students Leaving the Beauty School “Nest''
Why Every Educator Needs to Be at CEA This Year
Step by Step
Voices From the Classroom
People & Places
Create a Recipe for the Future
New Products & Services
Associate Member Profiles: Furniture Manufacturers
New School Members
Upcoming 2014-15 Events
Index to Advertisers
Advertisers.com

BeautyLink - Volume 6, Issue 3

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