BeautyLink - Volume 6, Issue 3 - (Page 34)
Men's Summer Skin Care: Education
and Communication Are Vital
for going without sunscreen
and need an extra nudge to remember their sun protection. Teach your students how to instruct male
clientele about proper sunscreen use and encourage
them to always include it in men's grooming protocols. Emphasize how prolonged sun exposure during
outdoor activities may put men at risk for skin cancer.
MEN ARE NOTORIOUS
with an SPF
of 20 or more
Just the Facts
Men like data and facts. Relay the benefits of sun
protection along with facts about the dangers of sun
exposure. Men are more likely to get skin cancer,
and the risk increases with age. Men will account
for 56 percent of all new cases of melanoma this
year and 62 percent of deaths. While other forms of
cancer are steadily falling, melanoma continues to
rise at rapid rates. The Consumer Reports National
Research Center says women are more likely to be
frequent sunscreen users. When planning to spend
two to four hours in the sun, 48 percent of women
versus 27 percent of men are likely to wear sunscreen.
Sunscreen use should be a daily part of a man's skin
care regimen. Applying sunscreen will eventually
become routine. Men's daily shaving routines exfoliate their skin, making it more vulnerable to sun damage. A moisturizer with an SPF of 20 or more should
be applied daily. Sun exposure occurs in all seasons
and types of weather. When clients are in full sun for
extended periods, a broad spectrum sunscreen with
both UVA and UVB blocking SPF should be used,
along with protective clothing. Sunscreen should
be reapplied every two hours, and after swimming
or excessive sweating.
While about 65 percent of melanoma cases can be
attributed to the sun's UV radiation, tanning beds may
be even riskier. Frequent tanners may get 12 times the
annual UV exposure compared to that from the sun
and are 75 percent more likely to develop melanoma
than those who do not use tanning beds. The risk of
accidental sunburns in and out of tanning beds is
serious. Skin cancer risks are double for people who
have had five or more sunburns. Warn male clients
about the risks of tanning beds and advise them to
use sunless tanners or spray-on tans.
There are many good sunscreens on the market.
Educate your students on the different types of sunscreens and how they can advise clients on their use.
If sunscreens are greasy or not convenient to wear,
men and women are not going to use them regularly.
Zinc oxide is a great physical sun deterrent for both
UVA and UVB rays, yet often it applies too thickly
and opaquely with a white residue.
Microfine zinc oxide uses nano particles and does
not have a white effect. For clients with sensitive
skin or who want all-natural products, advise the
use of titanium dioxide and zinc oxide, as they are
physical sun blocks and free of chemicals. Universal
Companies offers multiple Control Corrective
Skincare Systems® sunscreens with SPF 30 that are
mattifying or oil-free with broad spectrum protection. Containing zinc oxide, aloe vera and antioxidants, they double as daily moisturizers and are good
for sensitive skin.
The good news is that skin cancer is preventable
and very treatable when detected early. One in five
Americans will develop skin cancer in their lifetime,
with a 99 percent survival rate for those detected
early. Premature aging is also preventable with the
right skin care regimen and education. Communicate
with your students about the importance of sun protection for male clients. They will be helping to create
lifelong healthy sun protection habits. Their interaction with clients could even be lifesaving!
Jenny Hogan is the media director at Marketing
Solutions, Inc., a full-service marketing, advertising
and PR agency specializing in the professional
beauty business. For more information, contact
703-359-6000 or visit www.mktgsols.com.
| BE AU T Y L I NK | CEL *E*BR AT E | 2014
Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 3
Message From the Aacs President & CEA Chair
The Workings of Washington
The Art of the Consult
A Student’s Perspective
Celebrating Our Graduates
Access and Affordability
And Then There’s Compliance
Are You Ready to Thrive?
Navigating the Acquisition Path
Creating a Marketing Mixture
Culture Trumps Strategy
Beauty Changes Lives
20 Ways to Celebrate You
Battle of the Strands
Students Leaving the Beauty School “Nest''
Why Every Educator Needs to Be at CEA This Year
Step by Step
Voices From the Classroom
People & Places
Create a Recipe for the Future
New Products & Services
Associate Member Profiles: Furniture Manufacturers
New School Members
Upcoming 2014-15 Events
Index to Advertisers
BeautyLink - Volume 6, Issue 3