BeautyLink - Volume 6, Issue 3 - (Page 42)
An Opportunity to Embrace Diversity
Begins with Education
TODAY'S MULTICULTURAL HAIR community is creating
that are able
of a diverse
in the beauty
new opportunities for future beauty professionals.
As our communities become more diverse, it is no
longer wise for beauty and wellness professionals
to limit their styling skills and services to a single
demographic-or even just a few!
So what does multicultural mean in today's world?
The term "multicultural" encourages individuals
to express themselves in a unique, expressive and
nonjudgmental way. Accordingly, the words multiethnic, multicultural, highly textured and diverse
are all popular terms used in the beauty industry.
They describe an emerging culture that we must
embrace and respect.
Changing demographics present implications and
opportunities for instructors, students and licensed
hairstylists. But first, we must be willing to step up
and embrace a more global community. This acceptance includes an openness to interact with different
cultures in order to grow our businesses. In today's
multicultural marketplace, we face a collective obligation to be inclusive and affirming of people who
don't necessarily embrace the same ideas and values
held by our own culture. Companies that are able
to address the needs of a diverse community are
positioning themselves for longevity in the beauty
Becoming a more multicultural organization is not
a matter of access. Indeed, companies have been able
to market and reach the multi-ethnic consumer for
many years. The challenge of engaging with diverse
groups must be addressed on a personal level. As
instructors, students and hairstylists, we must be
open and receptive to customers of all cultures.
Never assume that a cultural stereotype is valid
when serving clients of different cultures. Services
should be provided based on consultations, which
lead to the client's desired results. As educators for
a multicultural hair company, my team develops our
seminars, hands-on classes and training to address
the needs of consumers and professionals across all
cultures. We strive to stay aware of alternative treatments and technologies that multicultural consumers
are seeking. Being in touch with the market's needs
and desires can position beauty schools to train their
students for emerging trends in the hair community.
Additionally, a school that is at the forefront of multicultural beauty is positioned to reap the financial
benefits that accompany new services.
Marketing to a multicultural community can lead
to increased retail sales. Stylists and beauty school
students who understand the multicultural market
also create more educated consumers. Finally, don't
| BE AU T Y L I NK | CEL *E*BR AT E | 2014
forget the nuances of communication when dealing
with different demographics. Schools must be able
to communicate with persons of different cultures. If
your school is located in a city with an "international
center" or "cultural resources center," why not plan
a field trip to acquaint students with other cultures?
Or invite a spokesperson from the center to deliver a
classroom talk about diversity in the workplace and
in the world at large.
Don't forget to train your trainers! Cultural education for your school's instructors can help them
appreciate that traditional teaching methodologies may need to be adjusted in such a way that all
groups are being accommodated. The clients who
visit today's salons are more educated than previous
generations when it comes to beauty and wellness.
After all, they've watched hours of YouTube and
countless reality shows that often showcase the
latest in solutions for curl patterns, hair texture
and chemical-free alternative styling products. As
authority figures, instructors need to stay at the
forefront of these new styling options if they want
to keep multicultural customers in the student salon
and prepare a new generation of beauty professionals to serve a global marketplace. Beauty education
must lead with diversity!
Tamika Day is a salon owner and educator in
metro Atlanta. She has dedicated her career to
promoting excellence in hair care and mentoring
stylists to succeed in the beauty industry. Tamika
is an educator for McBride Research Laboratory,
and works as Director of Education for Barbinc.
Tamika was named a Ford Top Ten Stylist in 2013.
Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 3
Message From the Aacs President & CEA Chair
The Workings of Washington
The Art of the Consult
A Student’s Perspective
Celebrating Our Graduates
Access and Affordability
And Then There’s Compliance
Are You Ready to Thrive?
Navigating the Acquisition Path
Creating a Marketing Mixture
Culture Trumps Strategy
Beauty Changes Lives
20 Ways to Celebrate You
Battle of the Strands
Students Leaving the Beauty School “Nest''
Why Every Educator Needs to Be at CEA This Year
Step by Step
Voices From the Classroom
People & Places
Create a Recipe for the Future
New Products & Services
Associate Member Profiles: Furniture Manufacturers
New School Members
Upcoming 2014-15 Events
Index to Advertisers
BeautyLink - Volume 6, Issue 3