BeautyLink - Volume 6, Issue 3 - (Page 54)
A Conversation With Drybar
Co-Founder Alli Webb
service is a
huge driver for
so above all
we look for
Drybar, Alli Webb has helped
create an entirely new niche in the beauty and wellness industry. A Toni and Guy alum, Webb spoke with
BeautyLink about heeding her call to focus on hair,
being an entrepreneur and what she looks for when
hiring beauty school grads.
AS CO-FOUNDER OF
BL: What led you to a career in beauty?
I spent my 20s bouncing around, trying to find my
thing. I really enjoyed the PR business and was lucky
enough to work with some unbelievably talented artists (Keith Urban, Faith Hill, Paul McCartney). But
hair has always been my passion and I just needed to
put my own spin on it. Over time, I became frustrated
that there wasn't a good place to get a great blowout
without paying an arm and a leg. Nothing existed, so
along with my brother Michael Landau and husband
Cameron Webb, we created Drybar.
LEFT. Co-founder of Drybar, Alli Webb, a Toni and Guy alum. ABOVE.
At year-end 2013, Drybar had 35 U.S. locations with plans to open
additional locations in 2014.
BL: Did you have any career mentors?
I have a lot of mentors; first and foremost my
brother Michael. I also really admire strong, ambitious women, such as Jenna Lyons who has transformed J. Crew and Eva Chen, editor in chief of
BL: What do you look for when hiring
hairstylists at Drybar, especially recent
beauty school grads?
BL: Where did the inspiration for Drybar
We work really hard to ensure consistency across
all of our locations. We have a very extensive training program that has been a labor of love for me to
create. Our standards are extremely high for both
customer service and quality blowouts. Customer
service is a huge driver for our business, so above
all we look for hairstylists who share our passion for
making women look and feel beautiful and amazing.
It was a personal necessity. I have naturally curly
and frizzy hair and I longed for a great place to get
a weekly blowout at a reasonable price. There was a
big hole in the marketplace.
BL: What advice would you offer to a
beauty school student who dreams of
working in a Drybar salon?
BL: How has Drybar grown over the past
We had 35 locations in the U.S. through the end of
2013 and are opening additional locations in 2014.
Last year, we had gross revenue north of $40 million.
We've also developed a product line sold in Drybar,
Sephora stores and on QVC.
Do you know a superstar
graduate? Send a brief bio
along with the graduate's
contact information to
Your superstar could be
featured in the next issue
BL: How did you learn entrepreneurship
and can it be taught?
My parents owned and operated their own business
when I was growing up so I was lucky enough to
learn the ins and outs of running a successful business from them. I believe being an entrepreneur is
in my blood, but I think with enough passion and
hard work, anyone can do it.
| BE AU T Y L I NK | CEL *E*BR AT E | 2014
I always advise stylists to pay attention to trends.
Check out what is happening on the runways and in
fashion magazines. That is what the majority of us
women want. And practice, practice, practice! I would
be thrilled to see beauty schools put more focus on
the styling and finishing process.
BL: Can you elaborate on a statement you
made in an earlier interview-you're not
selling beauty, but self-esteem?
We always say we aren't selling blowouts; we are
selling the happiness and confidence that women
get when their hair looks fantastic. It never ceases
to amaze me how a great blowout can completely
transform a woman's mood and attitude. It does for
me, but the real joy is watching the transformation
happen on over 100,000 clients every month!
Table of Contents for the Digital Edition of BeautyLink - Volume 6, Issue 3
Message From the Aacs President & CEA Chair
The Workings of Washington
The Art of the Consult
A Student’s Perspective
Celebrating Our Graduates
Access and Affordability
And Then There’s Compliance
Are You Ready to Thrive?
Navigating the Acquisition Path
Creating a Marketing Mixture
Culture Trumps Strategy
Beauty Changes Lives
20 Ways to Celebrate You
Battle of the Strands
Students Leaving the Beauty School “Nest''
Why Every Educator Needs to Be at CEA This Year
Step by Step
Voices From the Classroom
People & Places
Create a Recipe for the Future
New Products & Services
Associate Member Profiles: Furniture Manufacturers
New School Members
Upcoming 2014-15 Events
Index to Advertisers
BeautyLink - Volume 6, Issue 3