BeautyLink - Volume 7, Issue 3 - (Page 10)
MESSAGE FROM THE
AND CEA CHAIR
to step outside
- talking to
is the only
way to clearly
the world we
Nailing It... So Important in so Many Ways!
IN THE BEAUTY and wellness universe, we all know the importance of the multi-billion dollar nail industry. In fact,
the legacy of Tippi Hedren's impact on the nail industry is inspirational to us all. Beauty Changes Lives honored
Hedren for her contributions to this thriving industry.
However, when I hear the term "nailing it," my thoughts also drift to the traditional definition of the phrase - you
completed a task successfully or got something incredibly right. Obviously, we all strive for success and know the
importance of getting things right. But sometimes in our schools, with the number of areas we have to address, the
lines between drifting along and "nailing it" become
a little blurred.
Vibrancy in our Admissions Department.
Educational excellence in our classrooms. Growth
in our student salon. Successful placement for our
graduates. Losing your focus on "nailing it" in any THE PROFESSIONAL NAIL service industry has evolved over the
of these key areas can be detrimental to your entire years. The evolution encompasses everything from products
operation. With so many important intersecting and styles to customers and nail technicians themselves. The
one industry standard unaltered by time or trend: educators
areas, how do you keep your zeal for nailing it?
One concept that comes to mind is called and professionals must learn and adapt to be successful.
Nail care is an important part of most women's health and
"chunking" made popular by Life Planner Tony
Robbins. Rather than having one continuous list beauty routines. It is a form of self-expression and dermatoloof things to do, which can be overwhelming at gists can tell a lot about your heath just by looking at your nails.
times, Robbins recommends chunking to divide Many of us coordinate our nail polish to match the outfits we
your personal life and work life up into segmented plan to wear, arrange our schedule to squeeze in a manicure/
areas of importance. In essence, you are breaking pedicure before a trip or special event and hit the salon before
it into chunks. By compartmentalizing your areas making the switch to sandal season.
of importance, you can focus on specific activities
In the past year, women 55+ were the biggest spenders in the
and action steps that will allow you to maintain professional nail service industry and customer demographics
your "nailing it" attitude.
are changing and expanding. Men are getting more manicures/
Another technique that is helpful to me is visual- pedicures than ever before and salon services customized for
ization, which is often used in sports to help athletes children can mean big business.
achieve top performance. For example, when a baseLike hair, nails are influenced by celebrities. First Lady
ball player steps up to the plate, he visualizes hitting Michelle Obama wowed an international audience in 2012
a home run. Keeping that emotional visualization during the Democratic National Convention with her grey-lilac
is helpful in staying focused on the task at hand.
colored nails. When a White House spokesperson confirmed
Also remember "nailing it" requires you to step the polish color and brand, manufacturers received an influx
outside your bubble - talking to customers, stu- of orders from manicurists. Overnight, that hue became the
dents, fellow educators and salon professionals top nail trend.
Professionals and educators teaching future professionals
is the only way to clearly understand the world
we live in. Yes, we all do this, but is our focus must continue to improve their skills and keep informed of
on "nailing it" keen enough to make the effort trends, products, practices and customer needs in order to stay
impactful to our school? Sometimes we become relevant and effective. The upcoming Career Educators Alliance
too overconfident, which is being so "right" you (CEA) Annual Convention - July 24-27, 2015 in Phoenix - is
stop listening and continue to make mistakes that the event of the year for beauty and wellness educators.
hold back your progress.
Event attendees will have about 72, fun-filled and actionAfter nailing that important project, take time to packed hours to make connections and share best practices
decompress. It's critical to relax and get prepared with educators from all over the nation, learn teaching
physically, mentally and emotionally for the next methodology tips and tricks, and experience the latest
round of activities. Someone once told me, it's not tools and techniques to keep you and your students on
just about celebrating your success, it's also about the cutting edge. There are multiple hands-on workshops
celebrating who you have grown into.
and educational sessions focused on nails as well as a
So step back, focus, and conmock classroom and student clinic. Visit
centrate on "nailing it" for your
beautyschools.org for more information
about the CEA Annual Convention.
and Stay Ahead
| B EAU TYLINK | NA ILI NG IT! | 2015
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 3
Message From the Aacs President and CEA Chair
CEA Annual Convention & Expo Preview
Event Recap: 2015 Spring Executive Retreat & Financial Aid Workshop
AACS’ New State Relations Program Advisor
And Than There's Compliance
Fall’s Top Nail Trends
Beauty Schools Aim to Bring New Life to Nail Tech Programs
A Student's Perspective
Beauty Changes Lives
People & Places
New Products and Services
Associate Member Profiles: Nail Specialty Companies
New School Members
Upcoming 2015 Events
Index to Advertisers
BeautyLink - Volume 7, Issue 3
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