BeautyLink - Volume 7, Issue 3 - (Page 20)
BY BEAUTYLINK STAFF
it shouldn't be
such a shock
that a guy
can be a nail
in beauty and
David Yocum: More
than Meets the Eye
DAVID YOCUM is
a name many people know.
He first jumped into the beauty industry by opening the largest beauty and wellness college in the
Midwest. The 47-year-old Kansas native has been a
mainstay of AACS, being involved in several committees and the leadership team that organizes the
annual convention. He's currently the academy director of Bellus Academy's Manhattan, Kansas campus.
He's currently the academy director of The Bellus
Academy - Manhattan Campus.
But Yocum's resume also includes another impressive fact: licensed nail technician.
For our nail issue, Yocum shares with BeautyLink
his journey into nails and the beauty industry.
BL: How did you begin working in the
David: I was working for a Fortune 500 company and
had returned to college at night, while working during
the day. The person I was in a relationship with was a
cosmetologist. We opened up a salon and it started to
really peak my interest. I was doing some consulting
work for a school in our local area, so the whole idea
of being in the industry was exciting. I had been a
lead trainer for a division of the company I worked
for and the idea of tying that experience and passion
for education into the beauty and wellness industry
was a great fit for me.
BL: Do you see more men wanting to
David: I think overall we are seeing more men in the
beauty and wellness industry, which is a great thing.
I have seen more men in the last few years go through
our nail technology program at the academy and that
is very exciting for us.
BL: How active are you with nail
BL: What are some of your favorite current
and upcoming nail trends?
David: I no longer teach nails in the classroom, but
I do keep up my license and continuing education
for this profession. In 2004, I built a school inside of
a 20,000-square-foot movie theater. I was actually
presenting the school in a class at the American
Association of Cosmetology Schools when I met
Lynelle Lynch, president of Bellus Academy. To make
a long story short, Lynelle and I had the same passion
for the industry, and in 2011, our discussion lead to
Lynelle acquiring my school (American Academy of
Cosmetology & Massage Therapy) and bringing me
into the Bellus Academy family.
David: The coffin nail is a cool look. This is where we
cut off the sharp end of an artificial tip (the stiletto
nail) and it looks like a coffin. It's been a hot trend.
The CND Spring line for polishes and additives are
amazing, and the clients love them. Nail art has been
in high gear and will continue to grow as people love
to have a talking piece about their nails!
BL: What are some of the reactions you
get when people find out you are a nail
David: There are always GREAT reactions from
people. Some people right out say, they don't believe
it! Actually, in today's world it shouldn't be such a
shock to anyone that a guy can be a nail technician and be successful in beauty and wellness.
However, when someone does find out I'm a nail
technician, the first thing they ask is 'Can you do
my nails?' I love it!
| B E AU TYLINK | N A ILI NG IT! | 2015
BL: What is your favorite and not-sofavorite thing about doing nails?
David: My favorite thing about doing nails is helping
people stop their busy lives and take a moment to
be in one place focusing on themselves. Today with
technology, social media and the busy world of business and raising families, people need a break and it's
great that I get to be a part of that. I really don't have
a not-so-favorite thing about doing nails other than
getting a client that has been to someone who damaged their nails with overfilling, or overuse of a nail
drill or product that is not healthy for the nails. I have
a high standard and I believe everyone should always
have their client's best interest at heart.
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 3
Message From the Aacs President and CEA Chair
CEA Annual Convention & Expo Preview
Event Recap: 2015 Spring Executive Retreat & Financial Aid Workshop
AACS’ New State Relations Program Advisor
And Than There's Compliance
Fall’s Top Nail Trends
Beauty Schools Aim to Bring New Life to Nail Tech Programs
A Student's Perspective
Beauty Changes Lives
People & Places
New Products and Services
Associate Member Profiles: Nail Specialty Companies
New School Members
Upcoming 2015 Events
Index to Advertisers
BeautyLink - Volume 7, Issue 3