BeautyLink - Volume 8, Issue 3 - (Page 26)
Craig the Barber:
Follow Your Heart, Find Your Passion
is a licensed barber and men's
grooming expert who, interestingly enough, actually
began his professional career after college as a banker.
Banking was his job, but his heart wasn't in it. Soon,
he decided, with the support of his wife, to leave his
job to pursue his true passion of barbering. Here, he
shares with BeautyLink his journey.
CRAIG THE BARBER
The way to
earn a good
living in this
to never stop
your skill set.
What prompted you to leave Banking and
Finance to study and enter the Cosmetology/
Barbering industry? From the moment I picked up a
pair of clippers at age 14, and saw that I had the ability to help someone look better and feel better, I was
hooked! I always had a passion for the cosmetology
and barbering industry, however upon graduating
high school I was hesitant about immediately pursuing the barber trade as a profession. I didn't want
to miss out on college life and worried what people
would think if I didn't go to college.
My barbering skills, along with my passion for this
industry, continued to grow throughout my college
years as I became my fraternity's unofficial barber
and grooming expert, and those feelings never waned
as I entered corporate life. I wasn't ready to consider
leaving my job until one evening in 2005 when a neighbor of mine asked me to cut his hair. I had closed a
big deal at the bank that day and was on cloud nine.
I asked what style haircut he wanted. He suggested
that I decide what would be best. When his haircut
was complete, he told me that this was the best one
he had ever received! I was overwhelmed and I realized that I felt far more fulfilled by this than I had
a few hours earlier when I had that big win at my
banking job. This was the turning point. I knew it
was time to pursue barbering full-time and I've never
How did you decide to start a blog? TheMensRoom.
com was birthed from the suggestion of my publicist
who saw that I was determined to find a way to spread
the word about proper grooming to a wider range of
people. I had a plethora of information, ideas, tips
and tricks that I wanted to share to a larger audience
and, at the time, the Internet was ripe for this type of
information. It quickly drew an audience of many men
(and women!)...This was a perfect vehicle to share
everything I've learned through years of working
while also helping to build my brand.
The men's grooming market is very hot-what's
driving it? I give the initial credit to the baby boomers who, several years ago, started this renaissance
of sorts for the industry. For the first time we had a
large demographic with disposable income to spare,
and they wanted to look good heading into retirement.
Thus, a need was sparked in the marketplace for a bigger emphasis on men's grooming, complete with more
resources and available products. And while the baby
boomers got the ball rolling, it was the generation of
heavy social media users who took over and are driving the market now.
Image-heavy sites, such as Instagram, LinkedIn,
Facebook and popular dating sites, have made first
impressions more important than ever. Attention to
detail in the space of good grooming, proper skincare,
haircare, healthy shaving habits, and a well-maintained
hairstyle equates to the instant visual approval everyone is looking for. As someone with such an inherent
passion for this industry and a love for business, I enjoy
seeing it grow and am thrilled at the role the Internet
and social media has played in the development.
What are the lessons for schools and educators to engage students to consider this niche?
Allocating time within their curriculums (or develop
new, expanded programs) to cover specifics related to
haircutting techniques, shaving/skincare practices and
solutions, the art of the conversation...These concepts
and more can equip students and professionals with
the tools to grow a large and very loyal male clientele.
What would you tell a student interested in the
men's market niche? Find ways to separate yourself
from the pack, whether it be the ability to add value
though selling "need" products, mastering the art of
wet-shaving, being an amazing conversationalist or
running a very efficient business. Whatever the angle
you find, just stick with it, master it and grow it. It's a
great time to be in the business of men's grooming!
Craig the Barber is a renowned expert on all areas
related to men's grooming and style. He is the owner
and editor-in-chief of TheMensRoom.com; a consultant
to several global men's grooming brands; a contributor
to two national men's magazines and a licensed barber
& cosmetologist, responsible for the grooming of many
of Hollywood's elite.
The course The
is available on
- Process Improvement
Training Center. Members call AACS at
AACS at 800-831-1086
for your VIP
for your VIP Discount
to learn more about this course: www.aacstraining.org/courses/ML134.
| B E AU TYLINK | H E A LT H & SC IENC E | 2 016
Table of Contents for the Digital Edition of BeautyLink - Volume 8, Issue 3
Message From the AACS President and CEA Chair
Workings of Washington
2016 CEA & AMP Convention: Everybody is a Star
OSHA in Beauty Schools
And Then There’s Compliance
Why Me? How Oncology Esthetics Comforts Cancer Patients and Became my Calling
Micro Current: A Progressive Treatment
Artists Dish on Today's Hair Color Trends
The Dirty Business of Keeping Clean
Dip! Strip! Stand Up Straight?
Beauty Changes Lives
Voices From the Classroom
People & Places
New Products & Services
Associate Member Profiles: Health/Wellness and Disinfectant Companies
New School Members
Upcoming 2016 Events
Index to Advertisers
BeautyLink - Volume 8, Issue 3
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