Beauty Link - Volume 5, Issue 4 - (Page 10)
One thing is
skills and be
or he or she
it out of the
park” as a
The latter will
always be more
Can You Hear Me Now?
THE QUESTION, “CAN you hear me now?” reminds me of the folk song lyrics, “Everybody’s talkin’ at me.
I don’t hear a word they’re saying.” Four decades later, many of us can relate to the singer’s frustration!
How do we effectively communicate in a world saturated with messages? Years ago, it was enough to
print our contact information in the Yellow Pages and advertise in the local newspaper. Today, we have
Facebook, Twitter, Instagram, Pinterest, YouTube, Google Circles and an ever-expanding realm of new
(and free) social networking channels.
Communication has moved from a linear, one-way process to an integrated conversation connecting
time zones and geographies. This shift can result in more harmonious communications or a cacophony of
How do we communicate in
today’s complex landscape?
Seek first to listen. Is anyone talk-
ing on your school’s social media
channels? An absence of followers
is a sign that you are on the wrong
platform. Learn what platforms are
most popular with your students.
If they’re fixated on Facebook or
have a passion for Pinterest, you
probably shouldn’t tinker much
What are your followers saying?
The Millennial Generation is all
about authenticity, so make sure
it is not your school that is continually sending out the “we‘re the best”
Manage your brand. Owners must
be vigilant about maintaining their
brand. What message is your logo
conveying? What do your recruiting
materials say about your school?
Silence as a strategy. Public figures
know that not every attack warrants
a reaction. This season of negotiated
rule-making is a sensitive time for
all parties. Protecting the integrity
of our industry may occasionally
require a mum approach.
Speak up. AACS values members’
input, so don’t be hesitant to share
your message loud and clear!
| BE AU T Y L I NK | C AN YO U HEAR ME NOW? | 2013
Drawing it Out Every Day
is a great theme for this issue, as CEA
just wrapped up with some amazing inspirational speakers. If you
weren’t actively listening, you missed some great wisdom being
imparted amidst the ding of chiming slot machines!
The atmosphere was electric with people reconnecting and
forging new connections throughout Planet Hollywood. One of
the messages heard loud and clear during CEA is that without
educators, our schools are simply bricks and mortar. Educators
live our mission, vision, values and goals every day, and they are
the brand of our schools.
The word educate is derived from Latin and means “to draw
out.” Educators draw out the best in our students every day.
Without educators’ communication skills, our schools have nothing to market.
Communication was also the fabric woven through many CEA
sessions, including one on how each of us communicates differently. Personality type determines a person’s intonation, whether
he or she is more prone to spark conversation or be an inverted
“thinker” and, ultimately, how successful he or she will be as a
hairstylist. Being able to read a person’s personality type is key
to communicating whether it’s a client in the chair or a student
in the classroom.
After all, most clients and students don’t care as much about
great technical skills as about how you make them feel. Feeling
begins with being a great communicator. Being able to intuit
whether a client wants to engage in conversation or simply relax
in the chair, or how to connect with a student lacking confidence,
sets an educator apart.
One thing is certain. A hairstylist can have amazing technical
skills and be an average communicator, or he or she can possess
average technical skills and “knock it out of the park” as a communicator. The latter will always be more successful.
CAN YOU HEAR ME NOW?
AND DAN CAVANAGH
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4
message from the aacs president and cea co-chairs
the workings of washington
Rejuvenate Your Passion for Business
The AACS Affi nity Program
Mobilizing Your Business Is a Thing of Beauty
Open Door Leaders
and then there’s compliance
Motivating Your Students
Use Your Resources
step by step
Taking Out the Mystery
beauty changes lives
Beauty School Insurance
a student’s perspective
skin care council
aacs listserve q & a
voices from the classroom
Celebrate the Power of Being an Educator
people & places
new products & services
associate member profiles: salons
new school members
upcoming 2013-14 events
index to advertisers
Beauty Link - Volume 5, Issue 4