Beauty Link - Volume 5, Issue 4 - (Page 18)
BY BEAUTYLINK STAFF
always look at
put on a cape.
There is a big
Be an Expert on Clients’ Concerns
WELCOME TO MANLINK ,
a BeautyLink column that
covers the rapidly growing male grooming industry.
We couldn’t think of a better authority to kick off the
inaugural ManLink column than Diana Schmidtke,
a male groomer whose client list boasts several of
Hollywood’s leading men.
Although she’s been a male groomer for 15 years,
Diana says her career continues to provide new
opportunities, including her first on-location movie
work. Diana recently worked on A Million Ways to
Die in the West, a spoof of old Westerns starring
Charlize Theron, Seth McFarlane, Neil Patrick Harris
and Liam Neeson.
truly a pioneer. No one understood what I was talking
about. Now, the term is universal. Some salons and
manufacturers, such as American Crew, were early
entrants in the field. More recently, men’s skincare
has become more of a focus, especially when it comes
to protecting against skin cancer. The surge in shaving shops is also increasingly bringing barbering into
the beauty salon.
BeautyLink: What are some key differences
between how men and women relate to
their hairstylist or groomer?
Diana: Men need to be educated about products
understand men’s hair, makeup and skin concerns. Of
course, hair is most important since most men don’t
wear makeup, but being able to serve as an authority
on hair and skin—including shoulders, neck, and
back—will set you apart from other professionals.
because they didn’t grow up thinking about what
shampoo was best for their hair, or why it is important to always wear sunscreen. They love to receive
information about products, how to use them and
why they work. Men also tend to be more loyal than
women. You can introduce a man to a product or
service and he will use it consistently, whereas
women typically like to experiment and try new
BeautyLink: How has the male grooming
industry changed since your career began?
BeautyLink: How do men differ when it
comes to grooming services?
Diana: I worked in a salon for 15 years, and when
Diana: Men’s grooming concerns tend to change
I started defining myself as a male groomer, I was
based on their age. A married guy who is a 40-year
union member is going to have different appearance concerns than the man who is divorced after
12 years and re-entering the dating scene or the
20-something who has grown up knowing that he
needs to look good to get the job and the girl. I
encourage hairstylists to always look at their clients
before they put on a cape. There is a big difference
between the Barney’s buyer and the Wal-Mart buyer.
A client’s style of dress will provide insight into
the professional’s grooming boundaries. The preservice consultation is the easiest way to determine
boundaries with a new client.
BeautyLink: How does a male groomer
differ from a men’s hairstylist?
Diana: It’s really important that a male groomer
BeautyLink: What advice would you offer to
beauty school students?
Diana: Be patient! It takes time and lots of work to be
a success. Commit to continual learning. I’m obsessive about watching videos and reading about new
treatments. As a professional, it’s my responsibility
to be an expert on my clients’ concerns, whether it’s
surgical or prescription solutions for thinning hair.
Don’t be tempted by shortcuts. It’s important to
look at all the career options available. The great
thing about art is that there is no right or wrong way
to practice your craft, but it takes time. I tell people,
“If I can do it, you can do it.”
| B E A U T Y L I NK | C AN YOU HEAR ME NOW? | 2013
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4
message from the aacs president and cea co-chairs
the workings of washington
Rejuvenate Your Passion for Business
The AACS Affi nity Program
Mobilizing Your Business Is a Thing of Beauty
Open Door Leaders
and then there’s compliance
Motivating Your Students
Use Your Resources
step by step
Taking Out the Mystery
beauty changes lives
Beauty School Insurance
a student’s perspective
skin care council
aacs listserve q & a
voices from the classroom
Celebrate the Power of Being an Educator
people & places
new products & services
associate member profiles: salons
new school members
upcoming 2013-14 events
index to advertisers
Beauty Link - Volume 5, Issue 4
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