Beauty Link - Volume 5, Issue 4 - (Page 21)

Mobilizing Your Business Is A Thing of Beauty PART ONE OF A TWO-PART ARTICLE BY GREG HICKMAN C reative minds rarely enjoy diving into the essentials of running a business and vice versa. “It’s hard to be creative when running a business,” you might say. Even for the “non-creative” person, today’s technology-driven world makes it more possible than ever before to creatively build and market your business. Technology is also connecting different generations and organizational groups through smartphones and tablets—tools often referred to as mobile media. Whether it’s Facebook, Twitter, YouTube or texting, mobile media is making it easier for individuals to integrate daily tasks— like scheduling a salon appointment—into their busy lifestyle. In order to grow your school’s business, it is important to know where your prospects and clients spend their time. I’ll give you a big hint…it’s often a moving target. Your customers are mobile—is your business? Don’t go thinking that this “mobile thing” is not for you. Every business needs to understand that in order to connect and engage with customers, mobility must be part of the strategy. Here’s why you need to be mobilefriendly: • Almost 70 percent of Facebook and Twitter usage is happening from a mobile device. • More than 41 percent of all emails are opened from a mobile phone. • More people will access the Internet from their mobile device than from their PC by 2015. • 50 percent of all local searches are performed from a mobile phone. • 67 percent of mobile searchers take action within one hour. That means a phone call, a visit or a purchase. • Google will be demoting websites that are either not mobile-friendly or set up incorrectly for mobile devices. If you create a marketing plan with these numbers in mind, you’ll be in a better position to grow your business. That means more customers receiving value from your amazing school and salon. Mobile marketing is one of the B E AUT YL I NK | C A N Y O U H E A R M E N O W? | 2 0 1 3 | 21

Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4

message from the aacs president and cea co-chairs
the workings of washington
Rejuvenate Your Passion for Business
The AACS Affi nity Program
Mobilizing Your Business Is a Thing of Beauty
Open Door Leaders
and then there’s compliance
Motivating Your Students
Use Your Resources
step by step
Taking Out the Mystery
beauty changes lives
Beauty School Insurance
a student’s perspective
skin care council
aacs listserve q & a
Beyond 2014
voices from the classroom
Work Smart
superstar graduates
Celebrate the Power of Being an Educator
people & places
new products & services
associate member profiles: salons
new school members
upcoming 2013-14 events
In Memory
index to advertisers

Beauty Link - Volume 5, Issue 4