Beauty Link - Volume 5, Issue 4 - (Page 21)
Mobilizing Your Business Is
A Thing of Beauty
PART ONE OF A TWO-PART ARTICLE
BY GREG HICKMAN
reative minds rarely enjoy
diving into the essentials
of running a business and
vice versa. “It’s hard to be
creative when running a
business,” you might say.
Even for the “non-creative” person, today’s
technology-driven world makes it more
possible than ever before to creatively
build and market your business.
Technology is also connecting different generations and organizational groups
through smartphones and tablets—tools
often referred to as mobile media. Whether
it’s Facebook, Twitter, YouTube or
texting, mobile media is making it easier
for individuals to integrate daily tasks—
like scheduling a salon appointment—into
their busy lifestyle.
In order to grow your school’s business, it is important to know where your
prospects and clients spend their time.
I’ll give you a big hint…it’s often a moving target.
Your customers are mobile—is
Don’t go thinking that this “mobile thing”
is not for you. Every business needs to
understand that in order to connect and
engage with customers, mobility must be
part of the strategy.
Here’s why you need to be mobilefriendly:
• Almost 70 percent of Facebook and
Twitter usage is happening from a
• More than 41 percent of all emails are
opened from a mobile phone.
• More people will access the Internet
from their mobile device than from
their PC by 2015.
• 50 percent of all local searches are performed from a mobile phone.
• 67 percent of mobile searchers take
action within one hour. That means a
phone call, a visit or a purchase.
• Google will be demoting websites that
are either not mobile-friendly or set up
incorrectly for mobile devices.
If you create a marketing plan with
these numbers in mind, you’ll be in a
better position to grow your business.
That means more customers receiving
value from your amazing school and
salon. Mobile marketing is one of the
B E AUT YL I NK | C A N Y O U H E A R M E N O W? | 2 0 1 3 |
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4
message from the aacs president and cea co-chairs
the workings of washington
Rejuvenate Your Passion for Business
The AACS Affi nity Program
Mobilizing Your Business Is a Thing of Beauty
Open Door Leaders
and then there’s compliance
Motivating Your Students
Use Your Resources
step by step
Taking Out the Mystery
beauty changes lives
Beauty School Insurance
a student’s perspective
skin care council
aacs listserve q & a
voices from the classroom
Celebrate the Power of Being an Educator
people & places
new products & services
associate member profiles: salons
new school members
upcoming 2013-14 events
index to advertisers
Beauty Link - Volume 5, Issue 4