Beauty Link - Volume 5, Issue 4 - (Page 33) Use Your RESOURCES MARKETING RESOURCES AVAILABLE AT YOUR FINGERTIPS BY GERARD MCAVEY W hile not one who frequently begins an article on a negative note, I would be remiss if I didn’t acknowledge that the collective beauty industry has been navigating some very choppy waters. A number of states across the nation are facing potential deregulation, and for those of you who own (or work in) a private beauty school, you’ve been encountering sweeping changes from a legislative standpoint that show no signs of abating in the immediate future. That being said, we’re seeing enormous and encouraging mobilization efforts when it comes to opposing deregulation in affected states. The collaboration of member schools demonstrates the inherent wisdom in the saying, “There’s strength in numbers”! When it comes to the school industry specifically, the American Association of Cosmetology Schools (AACS) and its membership has been consistently working on efforts to combat many of the legislative threats facing our industry. We’re moving beyond our ongoing efforts to rise above the fray and “advocate for educational excellence.” Don’t forget!! The hair, beauty and wellness profession is a premier career of choice. As long as there are students who intend to make a career in the industry, all of us must work together to ensure that aspiring beauty students find a cosmetology school with a welcoming admissions door and a waiting desk. Learn More From the amazing classes and expert resources consistently offered during AACS conferences, to the engaging conversations taking place on the AACS ListServe, resources are plentiful. The course ML140 – Marketing Essentials is available on the AACS Online Training Center at www. aacstraining.org. Members call AACS at 800-831-1086 for your VIP Discount Code. Visit the following URL to learn more about this course: http://bit.ly/BeautyLinkML140. B E AUT YL I NK | C A N Y O U H E A R M E N O W? | 2 0 1 3 | 33 http://www.aacstraining.org http://www.bit.ly/BeautyLinkML140 Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4 message from the aacs president and cea co-chairs the workings of washington Rejuvenate Your Passion for Business The AACS Affi nity Program manlink Mobilizing Your Business Is a Thing of Beauty Open Door Leaders and then there’s compliance Motivating Your Students Use Your Resources step by step Taking Out the Mystery beauty changes lives Beauty School Insurance a student’s perspective skin care council aacs listserve q & a Beyond 2014 Aphasia voices from the classroom Work Smart superstar graduates Celebrate the Power of Being an Educator people & places new products & services associate member profiles: salons new school members upcoming 2013-14 events In Memory index to advertisers advertisers.com Beauty Link - Volume 5, Issue 4 http://www.nxtbook.com/naylor/BSAQ/BSAQ0218 http://www.nxtbook.com/naylor/BSAQ/BSAQ0118 http://www.nxtbook.com/naylor/BSAQ/BSAQ0417 http://www.nxtbook.com/naylor/BSAQ/BSAQ0317 http://www.nxtbook.com/naylor/BSAQ/BSAQ0217 http://www.nxtbook.com/naylor/BSAQ/BSAQ0117 http://www.nxtbook.com/naylor/BSAQ/BSAQ0416 http://www.nxtbook.com/naylor/BSAQ/BSAQ0316 http://www.nxtbook.com/naylor/BSAQ/BSAQ0216 http://www.nxtbook.com/naylor/BSAQ/BSAQ0116 http://www.nxtbook.com/naylor/BSAQ/BSAQ0415 http://www.nxtbook.com/naylor/BSAQ/BSAQ0315 http://www.nxtbook.com/naylor/BSAQ/BSAQ0215 http://www.nxtbook.com/naylor/BSAQ/BSAQ0115 http://www.nxtbook.com/naylor/BSAQ/BSAQ0414 http://www.nxtbook.com/naylor/BSAQ/BSAQ0314 http://www.nxtbook.com/naylor/BSAQ/BSAQ0214 http://www.nxtbook.com/naylor/BSAQ/BSAQ0114 http://www.nxtbook.com/naylor/BSAQ/BSAQ0413 http://www.nxtbook.com/naylor/BSAQ/BSAQ0313 http://www.nxtbook.com/naylor/BSAQ/BSAQ0213 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0113 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0412 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0312 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0212 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0112 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0411 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0311 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0211 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0111 http://www.nxtbook.com/nxtbooks/naylor/BSAQ2011MediaKit http://www.nxtbook.com/nxtbooks/naylor/BSAQ0410 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0310 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0210 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0110 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0409 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0309 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0209 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0109 http://www.nxtbookMEDIA.com