Beauty Link - Volume 5, Issue 4 - (Page 40)

Taking Out the Mystery LINKEDIN FOR THE BEAUTY INDUSTRY BY RON NASH M any of us have now heard about LinkedIn and how we should be using it. Some of you are thinking, “We just learned how to use Facebook and it’s not really making a huge difference, so why should I learn something new?” Now that’s a great question for an educator! The truth is that we live in an ever-changing world. Things are going to come and things are going to go, just like hairstyles and fashion. The trick is to make sure that you are not so far ahead of the technology curve that your expertise is not applicable, or so far behind that you just give up because you can’t understand it. Why should LinkedIn be a must in your social media strategy? There are too many reasons to state in this article, however, here are a few benefits: LinkedIn is a solution that can help your school: • • • • Recruit faculty and staff Create employment opportunities for students Serve as an alumni resource Help maintain connection with students after graduation Today, we are bombarded with more information than at any other point in history. As an example, I bet that you have a smartphone, a computer and a tablet or iPad in your life. Most of us have at least two or three computing devices on at all times. These devices all contribute to the information overload that many of us are experiencing. The trick is using the technology to effectively serve our interests. For example, if I were a school owner or director, I’d want to use LinkedIn as a tool that helped my school attract students, recruit faculty and staff, create happy customers and generate priceless referrals from the process. A few reasons I’m excited about LinkedIn: • LinkedIn is here to stay. It’s like rap music; it’s not going away, unlike many other social sites that have come and gone. • It’s a fairly easy technology to integrate into your business. • It’s free (there is also a paid version that is cost effective). • LinkedIn is a complete business solution. It can help you market, recruit, retain, employ and stay connected with your alumni. That’s why experiential learning (learning by doing) is the best way to teach someone something new. It’s also one reason why the beauty industry is here to stay; it’s an experiential learning industry. Learn More 40 The course ML126 – Effective Hiring is available on the AACS Online Training Center at www.aacstraining. org. Members call AACS at 800-831-1086 for your VIP Discount Code. Visit the following URL to learn more about this course: | BE AUT Y L I NK | C AN YOU HEAR ME NOW? | 2013

Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 4

message from the aacs president and cea co-chairs
the workings of washington
Rejuvenate Your Passion for Business
The AACS Affi nity Program
Mobilizing Your Business Is a Thing of Beauty
Open Door Leaders
and then there’s compliance
Motivating Your Students
Use Your Resources
step by step
Taking Out the Mystery
beauty changes lives
Beauty School Insurance
a student’s perspective
skin care council
aacs listserve q & a
Beyond 2014
voices from the classroom
Work Smart
superstar graduates
Celebrate the Power of Being an Educator
people & places
new products & services
associate member profiles: salons
new school members
upcoming 2013-14 events
In Memory
index to advertisers

Beauty Link - Volume 5, Issue 4