BeautyLink - Volume 7, Issue 4 - (Page 48)
Savvy in Beauty
The founder of Dollup Beauty
Inc. & makeup artist shares
her ascension into success
her childhood summers at the
library in her tiny, rural Iowa hometown. But, instead
of diving into fiction books, like her mom wanted,
she found joy staring at the glossy pages of fashion
"From an early age, I was obsessed with makeup
and face shapes and colors," she said. "I started playing with my mom's makeup she didn't use. I spent a
lot of time dressing up my sisters with makeup and
Now 34, Hynek has made it into the world she fantasized about as a child.
As founder of Dollup Beauty Inc., she created the
Dollup Case - a stylish case that works as a makeup
organizer, vanity and clutch. The twist? One side is a
magnetic palette and holds multiple, depotted shadow
and blush tins. The case has been featured in Real
Simple (a full page in the March 2015 issue) and Dr.
Oz The Good Life (September 2015) magazines as well
as on InStyle.com and Style Bistro.com. She was also
profiled on the local news station in Cedar Rapids,
Iowa, where she and her husband have lived for 10
years. The case is sold in nearly 30 boutiques, several
online retailers, and since May 1, at all Von Maurs,
an upscale department store chain in the Midwest.
With only a year in business, Hynek's story seems
like an overnight success. But the makeup artist and
esthetician's journey has been one of patience, passion and perseverance. For five years, Hynek worked
at the Clinique counter while studying Communications at the University of Northern Iowa. After graduating in 2004, she moved to Cedar Rapids and decided
to work as a full-time freelance makeup artist. Her
first jobs were weddings, school portraits and soon
she started assisting makeup artists on commercial
and movie sets as more of the entertainment industry
started to film in the Midwest.
"I started sending emails and calling photography
studios. I just started identifying people who would
utilize a makeup artist," said the outgoing entrepreneur. "I just started marketing myself. I advertised on
free spaces online, so when production companies
would come to town, I think they just did a Google
search and slowly I sort of became one of the leading
freelance artists in Iowa...and my name just started
getting passed around a bit.
Her big break came in 2008. It was election year
and political figures and candidates poured into
the political hot spot of Iowa. Hynek was hired by
network affiliates to create camera-ready looks for
Nikki Hynek spent
| B eau tyLink | H E A LTH IS WEAL TH | 2015
Vice President Joe Biden, former New York Mayor
Rudy Giuliani, former Sen. John Edwards, Mitt and
Ann Romney and former Speaker of the House Newt
Gingrich. "What often times would happen is they
really liked what I did and then the campaign would
hire me when they did their personal appearances,"
she proudly said.
In 2010, the mostly self-taught artist "wanted to
keep myself really marketable and explore other areas
of the beauty industry" so she enrolled at Capri College for an esthetics license. She graduated in the
fall and was the 2010 Nuts and Bolts International
Business Student of the Year winner. She said Capri
was very encouraging and supportive, and having a
business program as part of the curriculum was a
great experience that gave her the tools to create the
success she has today.
"Truly everyone in the beauty world, especially cosmetologists and estheticians, they really have to have
some degree of an entrepreneurial spirit and business
know-how," she said. "Because a lot of times you're an
independent business owner, and that program was
incredible because it made me realize I was naturally
really good at business."
And things just went up from there.
"In July 2012 I discovered that Nikki was the
makeup artist for the Time magazine cover photo
shoot featuring Olympic winner Gabby Douglas and
I yelled out with much excitement," said Erin Fiegen,
director of Enrollment Services at Capri College,
"Instantly proud and slightly emotional, I promptly
called and emailed everyone I knew to spread the
news...She is an extremely talented Capri grad who is
doing amazing things in the skin care/makeup world."
A year later, Hynek was driving in her car rummaging through her purse full of different lipsticks and
compacts. Then the idea hit for an "ultimate compact"
and the Dollup Case was born. She contacted buyers
for national retailers, independent stores, salons,
etc. until finally she scored with home shopping network, EVINE Live (formerly Shop HQ), and officially
launched in September 2014.
"It was super successful," said Hynek, who has plans
to add a full cosmetic line to the brand. "We had a soldout show and we were able to keep that momentum
going...Every day has been super amazing."
Learn more at www.dollupbeauty.com
Lashonda Stinson Curry is the editor of BeautyLink
Table of Contents for the Digital Edition of BeautyLink - Volume 7, Issue 4
AACS Annual Convention Preview
Event Recap: CEA Annual Convention
The Continued Growth of Massage Therapy
Roadmap to a Healthy School Culture
Multicultural Corner: Catching Up with Ted Gibson
Trendspotting in Spas
Pedicuring the Diabetic Client
Leaving the Nest
Recognizing the Signs of Burnout…and Tips to Prevent it in the Future
Three Ways to Approach Life
Superstar Graduate: Nikki Hynek: Being Business Savvy in Beauty
BeautyLink - Volume 7, Issue 4