BeautyLink - Volume 8, Issue 4 - 18


g
n
i
t
t
e
G
w
o
n
toS EK
r
o
t
c
e
r
i
xecutive D

n
AAC
o
s
l
e
N
.
Adam P
s the new Executive Director
of AACS, Adam P. Nelson is
ready, willing and able to
bring a fresh perspective
and new ideas to the association. In a 10-question
Q&A, BeautyLink discovered more about
our industry's newest leader and his plans
for AACS' bright future.

BL: Tell us a little bit about your
background and career up until
this point?
Adam: I caught the political bug early on in
high school, and after successfully graduating from college, I worked for the American
Society of Association Executives (ASAE),
a non-profit that works to develop bestpractices in leading associations around
the country. There, I grew to appreciate the
role a well-rounded executive could play in
shaping an industry.
Throughout my career, I have been
blessed to work with incredibly intelligent
people in Government Affairs in a variety
of industries, in both corporate and nonprofit arenas. Along the way, I have had
unbelievable mentors who have shaped my
ideas of leadership, policy outreach and
mass communications.

What inspired you to go from the
political scene into a world of
beauty, wellness and education?
What was appealing to you about
this role and the association?
After years of success in developing mass
communication campaigns in grassroots
advocacy, raising countless dollars for
various Political Action Committees, and
direct lobbying in State Capitols and on
Capitol Hill; it was time for a change. As
much as I enjoyed large aspects of my
18

| B E AU TYLINK | TA LK I NG TEC HNOL OGY | 2 016

career, I felt I had something else to offer;
and more importantly, I felt I could make
a difference. I wanted my children to be
proud of the work I was doing and that I
was helping someone.
So when the role appeared for AACS, it
felt like a natural fit. The learning curve
has been steep, but really exciting. With
just a few months into this role, I can see
that there is a lot to accomplish.

What do you see as the top
priorities for AACS, and how
do you plan to address them?
As exciting as change can be and as much
as it can be needed, it takes time. It takes
time for a reason; we need to evaluate the
environment and understand our weaknesses. When I talk with the board and staff
about plans for the next year, I'd like to
address Education, Government Affairs,
Membership and Operations. This is not to
say I don't see other areas for improvement,
or other areas that need attention, but these
are a few areas I'd like to address.

What has been the best part
of your transition to Executive
Director, and what has been
your most challenging?
The Board of Director's Transition team
made my on-boarding a memorable experience. The team includes: Christine
Gordon, Chairperson; Anthony Civitano,
Vice President; Frank Trieu, Treasurer; and
Sandra Bruce, Director. I also need to give
credit to our incredibly patient and hardworking staff: Lisa Zarda, General Manager;
Linda Williams, Membership Manager;
and Kiera Oralla, Bookkeeper. They have
helped me absorb the day-to-day operations
through thoughtful decision making.

Top photo, Adam at
Mount Everest base
camp, 2004.
Second photo, a view
Mt. Makalu in Nepal from
one of Adam's hikes.

While my
expertise is in
Gover nment
Affairs, I find
it also the most
challenging. Each
industry has its
own policies, procedures and lexicon that govern the
businesses it oversees. Understanding
the history and culture
of those policies takes
time. In our case, the
rules and regulations of
the U.S. Department of
Education are deep and
complex; often leaving the
most experienced with questions. With the guidance from
our policy advisor and others,
I have been able to get up to
speed relatively quickly.

During your transition,
what was the best advice
Jim Cox or the AACS board
gave you?
Jim really made this a successful experience. I spent the first 3 ½
weeks of the job working in Scottsdale,



Table of Contents for the Digital Edition of BeautyLink - Volume 8, Issue 4

Event Recap: CEA Annual Convention
Jim Cox: A Tribute and Toast
Getting to Know Adam P. Nelson
Best Tech Tools for Educators
Stop Wasting Money on Facebook
The Evolution of Beauty Education
Four Ways to Boost Your Brand Across Social Media
Is Your Business the Next Blockbuster?
Workings of Washington
And Then There's Compliance
Superstar Graduate
Beauty Changes Lives
Manlink
Step by Step
Message From The AACS President and CEA Chair
People & Places
New Product & Services
Associate Member Profiles: School & clinic Management Software
New School Members
Upcoming 2016/2017 Events
Index to Advertiser
BeautyLink - Volume 8, Issue 4 - cover1
BeautyLink - Volume 8, Issue 4 - cover2
BeautyLink - Volume 8, Issue 4 - 3
BeautyLink - Volume 8, Issue 4 - 4
BeautyLink - Volume 8, Issue 4 - 5
BeautyLink - Volume 8, Issue 4 - 6
BeautyLink - Volume 8, Issue 4 - 7
BeautyLink - Volume 8, Issue 4 - 8
BeautyLink - Volume 8, Issue 4 - 9
BeautyLink - Volume 8, Issue 4 - Message From The AACS President and CEA Chair
BeautyLink - Volume 8, Issue 4 - 11
BeautyLink - Volume 8, Issue 4 - Event Recap: CEA Annual Convention
BeautyLink - Volume 8, Issue 4 - 13
BeautyLink - Volume 8, Issue 4 - Jim Cox: A Tribute and Toast
BeautyLink - Volume 8, Issue 4 - 15
BeautyLink - Volume 8, Issue 4 - Workings of Washington
BeautyLink - Volume 8, Issue 4 - 17
BeautyLink - Volume 8, Issue 4 - Getting to Know Adam P. Nelson
BeautyLink - Volume 8, Issue 4 - 19
BeautyLink - Volume 8, Issue 4 - Best Tech Tools for Educators
BeautyLink - Volume 8, Issue 4 - 21
BeautyLink - Volume 8, Issue 4 - 22
BeautyLink - Volume 8, Issue 4 - 23
BeautyLink - Volume 8, Issue 4 - Stop Wasting Money on Facebook
BeautyLink - Volume 8, Issue 4 - 25
BeautyLink - Volume 8, Issue 4 - And Then There's Compliance
BeautyLink - Volume 8, Issue 4 - 27
BeautyLink - Volume 8, Issue 4 - Superstar Graduate
BeautyLink - Volume 8, Issue 4 - 29
BeautyLink - Volume 8, Issue 4 - The Evolution of Beauty Education
BeautyLink - Volume 8, Issue 4 - 31
BeautyLink - Volume 8, Issue 4 - 32
BeautyLink - Volume 8, Issue 4 - 33
BeautyLink - Volume 8, Issue 4 - Four Ways to Boost Your Brand Across Social Media
BeautyLink - Volume 8, Issue 4 - 35
BeautyLink - Volume 8, Issue 4 - Is Your Business the Next Blockbuster?
BeautyLink - Volume 8, Issue 4 - 37
BeautyLink - Volume 8, Issue 4 - Beauty Changes Lives
BeautyLink - Volume 8, Issue 4 - 39
BeautyLink - Volume 8, Issue 4 - Manlink
BeautyLink - Volume 8, Issue 4 - 41
BeautyLink - Volume 8, Issue 4 - Step by Step
BeautyLink - Volume 8, Issue 4 - 43
BeautyLink - Volume 8, Issue 4 - 44
BeautyLink - Volume 8, Issue 4 - People & Places
BeautyLink - Volume 8, Issue 4 - 46
BeautyLink - Volume 8, Issue 4 - New Product & Services
BeautyLink - Volume 8, Issue 4 - Associate Member Profiles: School & clinic Management Software
BeautyLink - Volume 8, Issue 4 - 49
BeautyLink - Volume 8, Issue 4 - 50
BeautyLink - Volume 8, Issue 4 - Upcoming 2016/2017 Events
BeautyLink - Volume 8, Issue 4 - 52
BeautyLink - Volume 8, Issue 4 - Index to Advertiser
BeautyLink - Volume 8, Issue 4 - 54
BeautyLink - Volume 8, Issue 4 - cover3
BeautyLink - Volume 8, Issue 4 - cover4
BeautyLink - Volume 8, Issue 4 - outserts1
BeautyLink - Volume 8, Issue 4 - outserts2
BeautyLink - Volume 8, Issue 4 - outserts3
BeautyLink - Volume 8, Issue 4 - outserts4
BeautyLink - Volume 8, Issue 4 - outserts5
BeautyLink - Volume 8, Issue 4 - outserts6
BeautyLink - Volume 8, Issue 4 - outserts7
BeautyLink - Volume 8, Issue 4 - outserts8
http://www.nxtbook.com/naylor/BSAQ/BSAQ0218
http://www.nxtbook.com/naylor/BSAQ/BSAQ0118
http://www.nxtbook.com/naylor/BSAQ/BSAQ0417
http://www.nxtbook.com/naylor/BSAQ/BSAQ0317
http://www.nxtbook.com/naylor/BSAQ/BSAQ0217
http://www.nxtbook.com/naylor/BSAQ/BSAQ0117
http://www.nxtbook.com/naylor/BSAQ/BSAQ0416
http://www.nxtbook.com/naylor/BSAQ/BSAQ0316
http://www.nxtbook.com/naylor/BSAQ/BSAQ0216
http://www.nxtbook.com/naylor/BSAQ/BSAQ0116
http://www.nxtbook.com/naylor/BSAQ/BSAQ0415
http://www.nxtbook.com/naylor/BSAQ/BSAQ0315
http://www.nxtbook.com/naylor/BSAQ/BSAQ0215
http://www.nxtbook.com/naylor/BSAQ/BSAQ0115
http://www.nxtbook.com/naylor/BSAQ/BSAQ0414
http://www.nxtbook.com/naylor/BSAQ/BSAQ0314
http://www.nxtbook.com/naylor/BSAQ/BSAQ0214
http://www.nxtbook.com/naylor/BSAQ/BSAQ0114
http://www.nxtbook.com/naylor/BSAQ/BSAQ0413
http://www.nxtbook.com/naylor/BSAQ/BSAQ0313
http://www.nxtbook.com/naylor/BSAQ/BSAQ0213
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0113
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0412
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0312
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0212
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0112
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0411
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0311
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0211
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0111
http://www.nxtbook.com/nxtbooks/naylor/BSAQ2011MediaKit
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0410
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0310
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0210
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0110
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0409
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0309
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0209
http://www.nxtbook.com/nxtbooks/naylor/BSAQ0109
http://www.nxtbookMEDIA.com