BeautyLink - Volume 8, Issue 4 - 34
TO BOOST YOUR
BY ERICA BRAY
hen you're entering the work world
of beauty today,
it's not enough to be
skilled with scissors
or a makeup brush.
Cosmetology students need to be armed
with another skill: social media savviness. Social media is where the majority
of prospective clients are collecting and
championing their favorite beauty tips and
stylists. It's more powerful than word of
mouth because it is the new word of mouth.
"If you're not part of the discussion on
social media, you may as well not exist,"
says Jon-David, a social media consultant
to the salon industry and owner of Mafia
Hairdresser Salon in Chicago's Gold Coast.
"Nobody wants to be seen as behind the
times, especially when you work in an industry that's all about setting beauty trends."
According to a recent Pew Research
Center Study, 62 percent of U.S. adults are
now collecting their "news" from social
media. As that number only continues to
climb, it's imperative to have a digitally
Here are four ways to make sure that
you get noticed.
With 150 million active
users daily, Snapchat
is poised to be the
next big thing in
social media. In fact,
it already is!
All of your social media activity should be
driving traffic back to a website, even a
super-simple one, where clients can learn
about your beauty services and how to book.
There are new domain options - a handful specific to the beauty industry, in fact -
that can help your website URL stand out in
social media posts, tweets, snaps and bios.
Instead of your URL ending in .com, .biz or
.net, there are hundreds of new choices that
allow you to create a meaningful, memorable
and Google-searchable URL. Beauty-industry
specific options include .style, .salon,
.boutique, .tips, .clinic and .supplies.
Jon-David recently made the switch: He
went from MafiaHairdresserSalon.com to
"It was a no-brainer," says Jon-David.
"This new URL clearly states that my business is a salon, whereas I always had to
explain it before. It's an excellent branding
choice to any individual or business that
wants to be more creative and expressive."
The visual nature of Instagram makes it an
ideal fit for the beauty industry. With more
than 500 million unique monthly users, it
also comes with a highly engaged audience.
Jon-David recommends using Instagram
to regularly post photos of hairstyles, nail
art, makeup, whatever is an ideal fit to
promote your beauty services. Be sure to
include gracious "shout-outs" to clients
every so often, as well - and before/
after photos (with client permission, of
course) - as those will get shared and
further amplify your brand.
Details matter on Instagram. Make sure
photos are close-up shots (versus zoomedin, as that quality typically isn't as good),
and that you're using hashtags that make
sense for your services and location. It's
also a good idea to cross-check trending
Twitter hashtags, adds Jon-David, because
if it's trending there, it's likely a big deal on
With 150 million active users daily, Snapchat
is poised to be the next big thing in social
The course MT103 - Placing Media for Results! is available on the AACS Online Training Center. Members call AACS
at 800-831-1086 for your VIP Discount Code. To learn about this course, visit www.aacstraining.org/courses/MT103.
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