BeautyLink - Volume 8, Issue 4 - 34


FOUR
WAYS

TO BOOST YOUR
BRAND ACROSS
SOCIAL MEDIA
BY ERICA BRAY

W

hen you're entering the work world
of beauty today,
it's not enough to be
skilled with scissors
or a makeup brush.
Cosmetology students need to be armed
with another skill: social media savviness. Social media is where the majority
of prospective clients are collecting and
championing their favorite beauty tips and
stylists. It's more powerful than word of
mouth because it is the new word of mouth.
"If you're not part of the discussion on
social media, you may as well not exist,"
says Jon-David, a social media consultant
to the salon industry and owner of Mafia
Hairdresser Salon in Chicago's Gold Coast.
"Nobody wants to be seen as behind the
times, especially when you work in an industry that's all about setting beauty trends."
According to a recent Pew Research
Center Study, 62 percent of U.S. adults are
now collecting their "news" from social
media. As that number only continues to
climb, it's imperative to have a digitally
savvy presence.
Here are four ways to make sure that
you get noticed.

With 150 million active
users daily, Snapchat
is poised to be the
next big thing in
social media. In fact,
for 13-to-24-year-olds,
it already is!
Learn Learn
More More
34

1

A Tailored
Beauty URL

All of your social media activity should be
driving traffic back to a website, even a
super-simple one, where clients can learn
about your beauty services and how to book.
There are new domain options - a handful specific to the beauty industry, in fact -
that can help your website URL stand out in
social media posts, tweets, snaps and bios.
Instead of your URL ending in .com, .biz or
.net, there are hundreds of new choices that
allow you to create a meaningful, memorable

and Google-searchable URL. Beauty-industry
specific options include .style, .salon,
.boutique, .tips, .clinic and .supplies.
Jon-David recently made the switch: He
went from MafiaHairdresserSalon.com to
MafiaHairdresser.salon.
"It was a no-brainer," says Jon-David.
"This new URL clearly states that my business is a salon, whereas I always had to
explain it before. It's an excellent branding
choice to any individual or business that
wants to be more creative and expressive."

2

Instagram

3

Snapchat

The visual nature of Instagram makes it an
ideal fit for the beauty industry. With more
than 500 million unique monthly users, it
also comes with a highly engaged audience.
Jon-David recommends using Instagram
to regularly post photos of hairstyles, nail
art, makeup, whatever is an ideal fit to
promote your beauty services. Be sure to
include gracious "shout-outs" to clients
every so often, as well - and before/
after photos (with client permission, of
course) - as those will get shared and
further amplify your brand.
Details matter on Instagram. Make sure
photos are close-up shots (versus zoomedin, as that quality typically isn't as good),
and that you're using hashtags that make
sense for your services and location. It's
also a good idea to cross-check trending
Twitter hashtags, adds Jon-David, because
if it's trending there, it's likely a big deal on
Instagram, too.

With 150 million active users daily, Snapchat
is poised to be the next big thing in social

The course MT103 - Placing Media for Results! is available on the AACS Online Training Center. Members call AACS
at 800-831-1086 for your VIP Discount Code. To learn about this course, visit www.aacstraining.org/courses/MT103.

| B E AU TYLINK | TA LK I NG TEC HNOL OGY | 2 016


http://www.MafiaHairdresserSalon.com http://www.aacstraining.org/courses/MT103

Table of Contents for the Digital Edition of BeautyLink - Volume 8, Issue 4

Event Recap: CEA Annual Convention
Jim Cox: A Tribute and Toast
Getting to Know Adam P. Nelson
Best Tech Tools for Educators
Stop Wasting Money on Facebook
The Evolution of Beauty Education
Four Ways to Boost Your Brand Across Social Media
Is Your Business the Next Blockbuster?
Workings of Washington
And Then There's Compliance
Superstar Graduate
Beauty Changes Lives
Manlink
Step by Step
Message From The AACS President and CEA Chair
People & Places
New Product & Services
Associate Member Profiles: School & clinic Management Software
New School Members
Upcoming 2016/2017 Events
Index to Advertiser
BeautyLink - Volume 8, Issue 4 - cover1
BeautyLink - Volume 8, Issue 4 - cover2
BeautyLink - Volume 8, Issue 4 - 3
BeautyLink - Volume 8, Issue 4 - 4
BeautyLink - Volume 8, Issue 4 - 5
BeautyLink - Volume 8, Issue 4 - 6
BeautyLink - Volume 8, Issue 4 - 7
BeautyLink - Volume 8, Issue 4 - 8
BeautyLink - Volume 8, Issue 4 - 9
BeautyLink - Volume 8, Issue 4 - Message From The AACS President and CEA Chair
BeautyLink - Volume 8, Issue 4 - 11
BeautyLink - Volume 8, Issue 4 - Event Recap: CEA Annual Convention
BeautyLink - Volume 8, Issue 4 - 13
BeautyLink - Volume 8, Issue 4 - Jim Cox: A Tribute and Toast
BeautyLink - Volume 8, Issue 4 - 15
BeautyLink - Volume 8, Issue 4 - Workings of Washington
BeautyLink - Volume 8, Issue 4 - 17
BeautyLink - Volume 8, Issue 4 - Getting to Know Adam P. Nelson
BeautyLink - Volume 8, Issue 4 - 19
BeautyLink - Volume 8, Issue 4 - Best Tech Tools for Educators
BeautyLink - Volume 8, Issue 4 - 21
BeautyLink - Volume 8, Issue 4 - 22
BeautyLink - Volume 8, Issue 4 - 23
BeautyLink - Volume 8, Issue 4 - Stop Wasting Money on Facebook
BeautyLink - Volume 8, Issue 4 - 25
BeautyLink - Volume 8, Issue 4 - And Then There's Compliance
BeautyLink - Volume 8, Issue 4 - 27
BeautyLink - Volume 8, Issue 4 - Superstar Graduate
BeautyLink - Volume 8, Issue 4 - 29
BeautyLink - Volume 8, Issue 4 - The Evolution of Beauty Education
BeautyLink - Volume 8, Issue 4 - 31
BeautyLink - Volume 8, Issue 4 - 32
BeautyLink - Volume 8, Issue 4 - 33
BeautyLink - Volume 8, Issue 4 - Four Ways to Boost Your Brand Across Social Media
BeautyLink - Volume 8, Issue 4 - 35
BeautyLink - Volume 8, Issue 4 - Is Your Business the Next Blockbuster?
BeautyLink - Volume 8, Issue 4 - 37
BeautyLink - Volume 8, Issue 4 - Beauty Changes Lives
BeautyLink - Volume 8, Issue 4 - 39
BeautyLink - Volume 8, Issue 4 - Manlink
BeautyLink - Volume 8, Issue 4 - 41
BeautyLink - Volume 8, Issue 4 - Step by Step
BeautyLink - Volume 8, Issue 4 - 43
BeautyLink - Volume 8, Issue 4 - 44
BeautyLink - Volume 8, Issue 4 - People & Places
BeautyLink - Volume 8, Issue 4 - 46
BeautyLink - Volume 8, Issue 4 - New Product & Services
BeautyLink - Volume 8, Issue 4 - Associate Member Profiles: School & clinic Management Software
BeautyLink - Volume 8, Issue 4 - 49
BeautyLink - Volume 8, Issue 4 - 50
BeautyLink - Volume 8, Issue 4 - Upcoming 2016/2017 Events
BeautyLink - Volume 8, Issue 4 - 52
BeautyLink - Volume 8, Issue 4 - Index to Advertiser
BeautyLink - Volume 8, Issue 4 - 54
BeautyLink - Volume 8, Issue 4 - cover3
BeautyLink - Volume 8, Issue 4 - cover4
BeautyLink - Volume 8, Issue 4 - outserts1
BeautyLink - Volume 8, Issue 4 - outserts2
BeautyLink - Volume 8, Issue 4 - outserts3
BeautyLink - Volume 8, Issue 4 - outserts4
BeautyLink - Volume 8, Issue 4 - outserts5
BeautyLink - Volume 8, Issue 4 - outserts6
BeautyLink - Volume 8, Issue 4 - outserts7
BeautyLink - Volume 8, Issue 4 - outserts8
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