BeautyLink - Volume 8, Issue 4 - 35


media. In fact, for 13-to-24-year-olds, it
already is! More than 60 percent of Snapchat
users hail from this young demographic, an
attractive one for the beauty industry.
"Salons and service providers who have
taken the time to learn this platform are
already seeing great interaction with customers, which stimulates buzz about your
brand," says Jon-David.
He recommends using Snapchat as a
place to tout quick discounts, coupons
and specials. If people don't follow you on
Snapchat, in other words, they can miss
out on quick time-sensitive deals.

4

Facebook
Live

Livestream video is H-O-T right now. "I
encourage salons and stylists to find ways
to engage their audience, and grow it, by
utilizing livestream video," says Jon-David.
One of the easiest platforms to use is
Facebook Live, which enables you to post
live video to your Facebook feed so that
you can engage with viewers in real time.
Jon-David recommends using it to give
people an in-the-moment glimpse of you at
your business' best. Ideas include providing a behind-the-scenes peek at something
amazing about your salon and its stylists;
presenting live "how-to" tutorials; showing
off new products and services; and spotlighting special events, especially if you're
making any red-carpet cameos.
With the expanding landscape of social
media platforms, there is ample opportunity to try new and innovative things to
make a name for yourself - so this is by
no means an exhaustive list. Creativity is
key, and part of building that foundation is
choosing a "not-com" URL that will catch
people's attention in Facebook, Instagram,
Snapchat, etc. Start with these tips, and
watch your business garner buzz -828402_Wahl.indd
and bookings.
Erica Bray is the Director
of Digital Content for
Donuts Inc., which owns
and operates the world's
largest portfolio of "notcom" domain extensions.
A multimedia journalist with more than
15 years of digital content leadership
expertise, Erica has remained at the
forefront of the digital evolution and its
impact on how information is shared and
consumed.

1

LIKE US ON
FACEBOOK!

8/17/16 3:31 AM

American
Association Of
Cosmetology
Schools

781825_Case.indd 1

BE AUT YLIN K | T AL K I NG T ECH NO LO G Y | 20 1 6 | 3 5
12/2/15 7:04 PM


http://www.wahlmethod.com http://www.wahlmethod.com http://www.casesabatini.com

Table of Contents for the Digital Edition of BeautyLink - Volume 8, Issue 4

Event Recap: CEA Annual Convention
Jim Cox: A Tribute and Toast
Getting to Know Adam P. Nelson
Best Tech Tools for Educators
Stop Wasting Money on Facebook
The Evolution of Beauty Education
Four Ways to Boost Your Brand Across Social Media
Is Your Business the Next Blockbuster?
Workings of Washington
And Then There's Compliance
Superstar Graduate
Beauty Changes Lives
Manlink
Step by Step
Message From The AACS President and CEA Chair
People & Places
New Product & Services
Associate Member Profiles: School & clinic Management Software
New School Members
Upcoming 2016/2017 Events
Index to Advertiser
BeautyLink - Volume 8, Issue 4 - cover1
BeautyLink - Volume 8, Issue 4 - cover2
BeautyLink - Volume 8, Issue 4 - 3
BeautyLink - Volume 8, Issue 4 - 4
BeautyLink - Volume 8, Issue 4 - 5
BeautyLink - Volume 8, Issue 4 - 6
BeautyLink - Volume 8, Issue 4 - 7
BeautyLink - Volume 8, Issue 4 - 8
BeautyLink - Volume 8, Issue 4 - 9
BeautyLink - Volume 8, Issue 4 - Message From The AACS President and CEA Chair
BeautyLink - Volume 8, Issue 4 - 11
BeautyLink - Volume 8, Issue 4 - Event Recap: CEA Annual Convention
BeautyLink - Volume 8, Issue 4 - 13
BeautyLink - Volume 8, Issue 4 - Jim Cox: A Tribute and Toast
BeautyLink - Volume 8, Issue 4 - 15
BeautyLink - Volume 8, Issue 4 - Workings of Washington
BeautyLink - Volume 8, Issue 4 - 17
BeautyLink - Volume 8, Issue 4 - Getting to Know Adam P. Nelson
BeautyLink - Volume 8, Issue 4 - 19
BeautyLink - Volume 8, Issue 4 - Best Tech Tools for Educators
BeautyLink - Volume 8, Issue 4 - 21
BeautyLink - Volume 8, Issue 4 - 22
BeautyLink - Volume 8, Issue 4 - 23
BeautyLink - Volume 8, Issue 4 - Stop Wasting Money on Facebook
BeautyLink - Volume 8, Issue 4 - 25
BeautyLink - Volume 8, Issue 4 - And Then There's Compliance
BeautyLink - Volume 8, Issue 4 - 27
BeautyLink - Volume 8, Issue 4 - Superstar Graduate
BeautyLink - Volume 8, Issue 4 - 29
BeautyLink - Volume 8, Issue 4 - The Evolution of Beauty Education
BeautyLink - Volume 8, Issue 4 - 31
BeautyLink - Volume 8, Issue 4 - 32
BeautyLink - Volume 8, Issue 4 - 33
BeautyLink - Volume 8, Issue 4 - Four Ways to Boost Your Brand Across Social Media
BeautyLink - Volume 8, Issue 4 - 35
BeautyLink - Volume 8, Issue 4 - Is Your Business the Next Blockbuster?
BeautyLink - Volume 8, Issue 4 - 37
BeautyLink - Volume 8, Issue 4 - Beauty Changes Lives
BeautyLink - Volume 8, Issue 4 - 39
BeautyLink - Volume 8, Issue 4 - Manlink
BeautyLink - Volume 8, Issue 4 - 41
BeautyLink - Volume 8, Issue 4 - Step by Step
BeautyLink - Volume 8, Issue 4 - 43
BeautyLink - Volume 8, Issue 4 - 44
BeautyLink - Volume 8, Issue 4 - People & Places
BeautyLink - Volume 8, Issue 4 - 46
BeautyLink - Volume 8, Issue 4 - New Product & Services
BeautyLink - Volume 8, Issue 4 - Associate Member Profiles: School & clinic Management Software
BeautyLink - Volume 8, Issue 4 - 49
BeautyLink - Volume 8, Issue 4 - 50
BeautyLink - Volume 8, Issue 4 - Upcoming 2016/2017 Events
BeautyLink - Volume 8, Issue 4 - 52
BeautyLink - Volume 8, Issue 4 - Index to Advertiser
BeautyLink - Volume 8, Issue 4 - 54
BeautyLink - Volume 8, Issue 4 - cover3
BeautyLink - Volume 8, Issue 4 - cover4
BeautyLink - Volume 8, Issue 4 - outserts1
BeautyLink - Volume 8, Issue 4 - outserts2
BeautyLink - Volume 8, Issue 4 - outserts3
BeautyLink - Volume 8, Issue 4 - outserts4
BeautyLink - Volume 8, Issue 4 - outserts5
BeautyLink - Volume 8, Issue 4 - outserts6
BeautyLink - Volume 8, Issue 4 - outserts7
BeautyLink - Volume 8, Issue 4 - outserts8
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