BeautyLink - Volume 8, Issue 4 - 37
people to cover that 20 percent. You need
to set the expectation that "thinking about
things," is really just as important as "creating things."
4. PROVIDE THE
SPACE TO INNOVATE
Asking employees to innovate and brainstorm without providing a space to do
it in can squelch creativity. Once you've
established the practice of innovation,
devote a location within your organization where they can meet regularly and
This can be as simple as an empty class
or room dedicated for innovative practices,
or as involved as an offsite location where
the round-the-clock focus in innovation.
Above all else, you must make it abundantly
clear that these spaces aren't just for managers. They are for all employees. Allotting
spaces serves two purposes: it provides an
assigned area in which to innovate and it
shows employees how serious your company is about the process. Keep in mind
there is no magic in this space. The magic is
in unlocking the creative genius in every one
of your employees. The innovation space
only facilitates this. Before you build your
space, be sure you have taken the above
steps in creating the culture and providing
people the tools and training to innovate.
curve. The logistics may seem daunting,
yet the biggest risk isn't a technical one;
it's organizational. People fear what they
don't understand, and they'll kill a project
they're afraid of. You have to get out in
front of that and fight the fear and resistance early and often.
Innovation is no longer an option - it's
a necessity. As you move your business
toward more innovative thought, be prepared for some pushback. Also, be ready
to restructure your organization, possibly
losing some people. You need to surround
new developments with people who believe
in innovation. Otherwise, you'll be left
with those who'll do little more than look
Steve Blue is President
and CEO of Miller
Ingenuity and author of
the new book, American
Manufacturing 2.0: What
Went Wrong and How to
Make It Right. He's been featured in Forbes,
Entrepreneur, and The Wall Street Journal.
5. CELEBRATE, RECOGNIZE,
AND REWARD INNOVATION
Find ways to celebrate and recognize innovation every chance you get. It has a way of
changing workplace culture for the better
and reinforcing positive behaviors. Potential
rewards include significant cash awards
for innovation, professional photos taken
of the team marking the achievement, or
even making the accomplishment public
via social media or your website.
Recognize innovative efforts every chance
you get in every way you can think of. Be,
well, creative in how you recognize people.
All of these crazy ideas further the process
of getting your team to be more innovative.
6. FIGHT FEAR AND RESISTANCE
Do you remember Woolworth's, the fiveand-dime retailer? No? That's because it
was out-innovated by Walmart and went
belly up. Likely because it stayed in its
comfort zone until there was nothing left
to do but close up shop.
Regardless of how long your company
or school has been around, it's imperative to keep the creative wheels turning and staying ahead of the innovation
BE AUT YLIN K | T AL K I NG T ECH NO LO G Y | 20 1 6 | 3 7
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