BeautyLink - Volume 8, Issue 4 - 40


BEARDS:
MANLINK

Back by Popular Demand
BY ERIC CHEEK
AMONG TODAY'S PERSONAL grooming decisions, more

Beards are
big business
now as
evidenced
by the
number of
barbers,
stylists and
opportunists
that have
jumped on the
bandwagon
with products
and services
just for
beards.

and more men are opting to skip the shave.
Though beard resurgence has not yet reached the
levels of prominence seen in the 19th century or the
times of Alexander the Great, it is definitely on the rise.
Actors (Bradley Cooper, Idris Elba), musicians (Drake,
Justin Timberlake), athletes (Houston Rockets player
James Harden) and other public figures are wearing
whiskers in record numbers and some "everymen"
even enter the limelight because of their impressive
beards. The symbolic importance of the beard lies in
the past, and can be seen in religious, political and
cultural contexts. From the time of early recorded
history, the beard was considered a sign of wisdom,
strength and masculinity. The beard is also a sacred
symbol in some cultures. For example, Orthodox Jews
of today wear their beard as a sign of religious devotion and to cut it off goes against Mosaic Law. Modern
beard wearers are using the beard as an expression
of masculinity, and it has become a culture within
itself - and in many cases, big business.
Social media, especially the visual platforms
Instagram and Pinterest, has been a major factor in
the growth of beard popularity today. Hashtags such as

#beardgang help congregate beard wearers and beard
admirers alike. There are social media pages devoted
to celebrities that wear beards well. Time will tell how
long the beard trend will last, and if it will even extend
beyond the trend status, but if social media and marketing are any indication, it seems that they are here to stay.
Beards are big business now as evidenced by the
number of barbers, stylists and opportunists that
have jumped on the bandwagon with products and
services just for beards. Product offerings include
beard oils, brushes, balms, soaps and fragrances.
Many companies have sprung up to specifically cater
to this demographic. These companies have tapped
into this niche market, dedicated to growing big
beards, keeping them moisturized and grooming
them or selecting the proper professional to groom
them. The result has been the appearance of the
bearded man in ads, billboards, commercials, magazines and cycling back into everyday life.
Eric Cheek is a licensed barber and national
Educator and platform artist for Andis Company
and Bigen. He is a master barber at Kool Kutz in
Charlotte, North Carolina.

To enter into the ranks of hashtag-worthy beards remember these steps.

1

CLEANSE.

Cleanse your or
your client's beard
every two days or three
days with a beard shampoo.

40

| B E AU TYLINK | TA LK I NG TEC HNOL OGY | 2 016

2

OIL.

Use oil as a leave-in
after shampooing to
preserve and protect skin and
hair, and to promote growth.

3

SHAPE.

Trim regularly
to eliminate
split ends and wiry
stray hairs.



Table of Contents for the Digital Edition of BeautyLink - Volume 8, Issue 4

Event Recap: CEA Annual Convention
Jim Cox: A Tribute and Toast
Getting to Know Adam P. Nelson
Best Tech Tools for Educators
Stop Wasting Money on Facebook
The Evolution of Beauty Education
Four Ways to Boost Your Brand Across Social Media
Is Your Business the Next Blockbuster?
Workings of Washington
And Then There's Compliance
Superstar Graduate
Beauty Changes Lives
Manlink
Step by Step
Message From The AACS President and CEA Chair
People & Places
New Product & Services
Associate Member Profiles: School & clinic Management Software
New School Members
Upcoming 2016/2017 Events
Index to Advertiser
BeautyLink - Volume 8, Issue 4 - cover1
BeautyLink - Volume 8, Issue 4 - cover2
BeautyLink - Volume 8, Issue 4 - 3
BeautyLink - Volume 8, Issue 4 - 4
BeautyLink - Volume 8, Issue 4 - 5
BeautyLink - Volume 8, Issue 4 - 6
BeautyLink - Volume 8, Issue 4 - 7
BeautyLink - Volume 8, Issue 4 - 8
BeautyLink - Volume 8, Issue 4 - 9
BeautyLink - Volume 8, Issue 4 - Message From The AACS President and CEA Chair
BeautyLink - Volume 8, Issue 4 - 11
BeautyLink - Volume 8, Issue 4 - Event Recap: CEA Annual Convention
BeautyLink - Volume 8, Issue 4 - 13
BeautyLink - Volume 8, Issue 4 - Jim Cox: A Tribute and Toast
BeautyLink - Volume 8, Issue 4 - 15
BeautyLink - Volume 8, Issue 4 - Workings of Washington
BeautyLink - Volume 8, Issue 4 - 17
BeautyLink - Volume 8, Issue 4 - Getting to Know Adam P. Nelson
BeautyLink - Volume 8, Issue 4 - 19
BeautyLink - Volume 8, Issue 4 - Best Tech Tools for Educators
BeautyLink - Volume 8, Issue 4 - 21
BeautyLink - Volume 8, Issue 4 - 22
BeautyLink - Volume 8, Issue 4 - 23
BeautyLink - Volume 8, Issue 4 - Stop Wasting Money on Facebook
BeautyLink - Volume 8, Issue 4 - 25
BeautyLink - Volume 8, Issue 4 - And Then There's Compliance
BeautyLink - Volume 8, Issue 4 - 27
BeautyLink - Volume 8, Issue 4 - Superstar Graduate
BeautyLink - Volume 8, Issue 4 - 29
BeautyLink - Volume 8, Issue 4 - The Evolution of Beauty Education
BeautyLink - Volume 8, Issue 4 - 31
BeautyLink - Volume 8, Issue 4 - 32
BeautyLink - Volume 8, Issue 4 - 33
BeautyLink - Volume 8, Issue 4 - Four Ways to Boost Your Brand Across Social Media
BeautyLink - Volume 8, Issue 4 - 35
BeautyLink - Volume 8, Issue 4 - Is Your Business the Next Blockbuster?
BeautyLink - Volume 8, Issue 4 - 37
BeautyLink - Volume 8, Issue 4 - Beauty Changes Lives
BeautyLink - Volume 8, Issue 4 - 39
BeautyLink - Volume 8, Issue 4 - Manlink
BeautyLink - Volume 8, Issue 4 - 41
BeautyLink - Volume 8, Issue 4 - Step by Step
BeautyLink - Volume 8, Issue 4 - 43
BeautyLink - Volume 8, Issue 4 - 44
BeautyLink - Volume 8, Issue 4 - People & Places
BeautyLink - Volume 8, Issue 4 - 46
BeautyLink - Volume 8, Issue 4 - New Product & Services
BeautyLink - Volume 8, Issue 4 - Associate Member Profiles: School & clinic Management Software
BeautyLink - Volume 8, Issue 4 - 49
BeautyLink - Volume 8, Issue 4 - 50
BeautyLink - Volume 8, Issue 4 - Upcoming 2016/2017 Events
BeautyLink - Volume 8, Issue 4 - 52
BeautyLink - Volume 8, Issue 4 - Index to Advertiser
BeautyLink - Volume 8, Issue 4 - 54
BeautyLink - Volume 8, Issue 4 - cover3
BeautyLink - Volume 8, Issue 4 - cover4
BeautyLink - Volume 8, Issue 4 - outserts1
BeautyLink - Volume 8, Issue 4 - outserts2
BeautyLink - Volume 8, Issue 4 - outserts3
BeautyLink - Volume 8, Issue 4 - outserts4
BeautyLink - Volume 8, Issue 4 - outserts5
BeautyLink - Volume 8, Issue 4 - outserts6
BeautyLink - Volume 8, Issue 4 - outserts7
BeautyLink - Volume 8, Issue 4 - outserts8
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