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the glue. In other words, when people are in emotional or physical pain, they're suffering. And suffering puts a dagger into the quality of the day, week, month or year that you're suffering. To the extent that we can minimize all forms of suffering for the seriously ill, we are positively impacting the quality of life. Q. aLL EvidENCE-BaSEd MEdiCiNE StUdiES SUggESt that, REgaRdLESS oF diagNoSiS, iNdividUaLS Who RECEivE paLLiativE CaRE CoNCURRENtLY With tREatMENt ExpERiENCE a highER QUaLitY oF LiFE, LESS SYMptoM BURdEN aNd oFtEN a LoNgER LiFE ExpECtaNCY. What doES thE FUtURE hoLd FoR thE paLLiativE CaRE iNdUStRY? Leonard Berry - I believe that we're well underway in moving palliative care into the home and recognizing the benefits of this home-based service. The home-based hospice care model can and should be applied much more aggressively and broadly in non-hospice palliative care. It's the same basic model; it's just that you're not treating people who are near death, typically, and who do not qualify or need hospice. Hospice provides palliative care for people near the end of their lives. So there are two levels of palliative care. There's hospice palliative care, and there's non-hospice palliative care that can be provided to ill people who may recover, are not necessarily within six months of their death and can concurrently 16 778743_VieMed.indd CMSA TODAY1 Issue 6 * 2016 be receiving curative treatment. I think the hospice model of in-home care is the best model for non-hospice palliative care. Palliative care is all about relationships and trust. And building trust-based relationships, where you can have a brave conversation over the kitchen table with the patient and the family is much better done at home than in the hospital or busy medical clinic. ■ Les C. Meyer, MBA, is a principal of HPI Advisors, LLC who chairs the Informed Opinion Leadership Action Group and is a Member, Roundtable on Population Health Improvement, Institute of Medicine (IOM): Health Enhancement Research Organization (HERO) EmployerCommunity Collaboration Committee. He is a Leadership Board Member at the Business Performance Innovation (BPI) Network and a member of its sister organization, the Chief Marketing Officer (CMO) Council. Leonard Berry, PhD, University Distinguished Professor of Marketing, Regents Professor, M.B. Zale Chair in Retailing and Marketing Leadership, and Presidential Professor for Teaching Excellence at the Mays Business School, Texas A&M University. He also is a Presidential Professor for Teaching Excellence. As a Visiting Scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research "There is no doubt that when you take it to the next level, PCS quality-of-life restoration and living-well achievement are linked. When those individual life experience connections are intact and in balance, people will achieve a better quality of life." study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008). He also has conducted and published field research at Gundersen Health, ThedaCare, and Bellin Health, three high-performance health systems in Wisconsin. Concurrent with his faculty position in Mays Business School, Dr. Berry is a Senior Fellow of the Institute for Healthcare Improvement, studying service improvement in cancer care for patients and their families. REFERENCES 1. Living Well With Serious Illnesses: Angela's Palliative Care Story. GetPalliativeCare.org. Accessed on June 14, 2016. https://getpalliativecare.org/ stories/living-well-serious-illnesses-angelaspalliative-care-story/ 2. Twaddle ML, The Power of Palliative Care, Hospitals and Health Net work s (H&HN), May 16, 2016. Accessed on June 14, 2016. - http://w w w.hhnmag.com/ 01/12/15 12:46 am http://www.GetPalliativeCare.org https://www.getpalliativecare.org/ http://www.hhnmag.com/ http://www.viemed.com http://www.viemed.com

Table of Contents for the Digital Edition of CMSA Today - Issue 6, 2016

Patient-Centered Care
Association News
CMSA Corpo rate Partners
On Living Well: The Life-Transforming Power of Palliative Care
Improving Medications Access for Bone Marrow Transplant Patients
Breaking Down Silos & Strengthening Hospital Care Coordination
Cultivating the Art and Science of Compassionate Care
Index of Advertisers
CMSA Today - Issue 6, 2016 - cover1
CMSA Today - Issue 6, 2016 - cover2
CMSA Today - Issue 6, 2016 - 3
CMSA Today - Issue 6, 2016 - 4
CMSA Today - Issue 6, 2016 - 5
CMSA Today - Issue 6, 2016 - Patient-Centered Care
CMSA Today - Issue 6, 2016 - 7
CMSA Today - Issue 6, 2016 - Association News
CMSA Today - Issue 6, 2016 - 9
CMSA Today - Issue 6, 2016 - 10
CMSA Today - Issue 6, 2016 - CMSA Corpo rate Partners
CMSA Today - Issue 6, 2016 - On Living Well: The Life-Transforming Power of Palliative Care
CMSA Today - Issue 6, 2016 - 13
CMSA Today - Issue 6, 2016 - 14
CMSA Today - Issue 6, 2016 - 15
CMSA Today - Issue 6, 2016 - 16
CMSA Today - Issue 6, 2016 - 17
CMSA Today - Issue 6, 2016 - Improving Medications Access for Bone Marrow Transplant Patients
CMSA Today - Issue 6, 2016 - 19
CMSA Today - Issue 6, 2016 - 20
CMSA Today - Issue 6, 2016 - Breaking Down Silos & Strengthening Hospital Care Coordination
CMSA Today - Issue 6, 2016 - 22
CMSA Today - Issue 6, 2016 - 23
CMSA Today - Issue 6, 2016 - Cultivating the Art and Science of Compassionate Care
CMSA Today - Issue 6, 2016 - 25
CMSA Today - Issue 6, 2016 - Index of Advertisers
CMSA Today - Issue 6, 2016 - cover3
CMSA Today - Issue 6, 2016 - cover4
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