CMSA Today - Issue 8, 2013 - (Page 27)

CMSA Mentoring Matters Building Consumer Awareness Development of Case Management "Bench Strength" PART 1 OF 3 BY WENDY DE VREUGD, RN, BSN, PHN, FNP, CCDS, MBA I n this article, part one of three to be presented over the next several months, many ideas will be presented to build a strong foundation and infrastructure of your case management "bench strength." First of all, just what does the term "bench strength" mean? According to common dictionary definitions, bench strength means having competent employees ready to fill vacant leadership and other positions which require a long-term view and training and development plans. In a sports-related context, bench strength means having enough immediate depth of strength in team members to substitute for another player in the event of injury, fatigue, and different phases of the game, which constitutes a shorter-term, immediate need. Either short- or long-term approaches require concise thought and vision to strengthen and prepare our organizations' case management teams to deliver safe, effective case management and transition of care planning. In our very near future, we see many changes, including: Accountable Care Organization (ACO) development, bundled payments, and integrated Transition of Care programs coupled with continuing nursing and educator shortages, and the "war on talent" competition. We must prepare together in taking steps to build future case manager models and pipelines in response to these pressures. In staffing case management departments, one of the requirements for success is creating an effective succession management process to "strengthen the bench" and be prepared in the event of vacancies to fill in with competent case managers. This is every organization's challenge, which is also a responsibility to their patients. How "deep" is your bench of case managers in both present and future pipelines? A question we also need to pose to ourselves: Where are the new generations of case managers going to come from? In a study done by Park & Huber (2009), the challenges of an aging case manager workforce were evident. Over 24,000 certified case managers were screened, and the average age was 55.1. Only 4 percent of these surveyed case managers were less than age 40. So, where do we start? From the ground floor up, by building awareness of our field of case management. This is the way we will enlist interest for future case managers, and also more educated consumers. STEP 1: REACH OUT AND BUILD CONSUMER AWARENESS OF CASE MANAGEMENT! Unless someone has been ill, or has dealt with a family member's illness, they may not have had the chance to require a case manager's skills to weave through all the red tape of health care options. Here is another chance to raise awareness on a daily basis. In addition, many who have entered nursing have not considered becoming a case manager until much later in their career. Until relatively recent years, there have been very few universities that offer Case Management MSN curriculum training for nurses. A rare few that do offer this training are Samuel Merritt University in Oakland, Calif.; American Sentinel University in Aurora, Colo.; and the University of Alabama in Tuscaloosa, Al. Even these universities must engage in outreach to raise the public's awareness and create enough interest and funding to sustain the viability of those programs. Here are a few ideas on how one can make a difference as a case manager in raising consumer and public awareness outside of one's health care setting in everyday life. PUBLIC SPEAKING Speaking in front of a large crowd can be intimidating for some, but there are Issue 8 * 2013 CMSA TODAY 27

Table of Contents for the Digital Edition of CMSA Today - Issue 8, 2013

PRESIDENT’S LETTER
ASSOCIATION NEWS
Where Was Care Coordination?
VIEW FROM CAPITOL HILL
Preparing Patients for Their Journey Ahead
CASE MANAGEMENT AND THE LAW
MENTORING MATTERS
CMSA CORPORATE PARTNERS
INDEX OF ADVERTISERS

CMSA Today - Issue 8, 2013

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