Canadian Transit Forum - February/March 2015 / février/mars 2015 - (Page 10)

Cover Feature THE MISSISSAUGA TRANSITWAY - MAKING IT FASTER AND EASIER TO TRAVEL ACROSS THE CITY By Erin Beaudoin, Marketing Consultant, MiWay THE CITY LANDSCAPE IS changing in Mississauga, Ontario with new transit infrastructure that will help change the way residents live, work and play for generations to come. The new Mississauga Transitway is an 18 kilometre dedicated transit corridor that spans the city from east to west. The Mississauga Transitway is the first dedicated bus corridor to be built within the Greater Toronto and Hamilton Area. The project is being jointly constructed by the City of Mississauga and Metrolinx. On Monday, Nov. 17, 2014, MiWay service started on phase one - a four kilometre stretch running east of the City Centre Transit Terminal to Dixie Station. Three MiWay routes (MiLocal Route 21 and MiExpress Routes 107 and 109) now serve customers at four new stations at Central Parkway, Cawthra, Tomken and Dixie - bypassing 10 traffic lights along the way - and connecting with other local and regional bus routes in the City's downtown area. The new stations are fully accessible and include heated floors, public art and digital signs that display realtime, next bus arrival times. C M Y CM MY CY CMY K Marketing campaign developed in house by the MiWay Marketing Team 10 F e b r u a r y | f é v r i e r 2 0 15 A MiWay bus departs Tomken Station, travelling east towards Dixie Station When fully complete in 2017, the Mississauga Transitway will make it faster, easier and more reliable for commuters to travel to, from and through Mississauga and across the region. The 18 kilometre project includes 12 stations and is part of Metrolinx's regional transportation plan, The Big Move, to build over 1,200 kilometres of rapid transit - more than triple what exists now - so that over 80 per cent of residents in the region will live within two kilometres of rapid transit. OFFICIAL OPENING - PHASE ONE On Monday, Nov. 10, 2014, the City of Mississauga hosted the official opening of the transitway at Dixie Station with presiding Mayor Hazel McCallion and Members of Council, the Honourable Bal Gosal, Minister of State (Sport) and Member of Parliament for Bramalea-Gore-Malton; the Honourable Steven Del Duca, Minister of Transportation; and Bruce McCuaig, President and CEO of Metrolinx in attendance. Guests and media were taken on a bus tour of the transitway to showcase the new transit infrastructure. "Today we are bringing rapid transit to the people," said Mayor McCallion. "The Mississauga Transitway will help reduce congestion in our city. It shows what progress can be made when all levels of government work together. I hope co-operative efforts to improve transportation continue for many years to come." "Metrolinx is proud to work alongside the City of Mississauga and the federal and provincial governments to bring convenient and integrated transit to Mississauga," said Mr. McCuaig. "This dedicated bus corridor is just one of the many projects Metrolinx is delivering across the Greater Toronto and Hamilton Area to make transit faster and easier." WELCOMING THE COMMUNITY On Saturday, Nov. 15, 2014, MiWay welcomed visitors to a public open house event before the start of service on Monday, Nov. 17. With an estimated attendance of 4,000 people, MiWay showcased the new station amenities, provided free bus tours to all the stations where attendees collected stamps on a contest passport for a chance to win prizes, and had free giveaways that included warm gloves and hot beverages. Various partners and City groups set up information displays at the stations and kept guests informed and entertained throughout the day. PHASE TWO CONSTRUCTION With MiWay service now operating on phase one, the focus now shifts to the remaining construction of phase two. Construction is underway on the next six stations at Winston Churchill and Erin Mills in the west (GO Transit/ Metrolinx) and Tahoe, Etobicoke Creek, Spectrum and Orbitor (City of Mississauga) in the east. These stations are expected to open in 2016. The final station at Renforth continued on page 12

Table of Contents for the Digital Edition of Canadian Transit Forum - February/March 2015 / février/mars 2015

Message from the President: Civic Engagement – the Key to Political Profile
Message du président : L’engagement civique – la clé pour une dimension politique
The Mississauga Transitway – Making it Faster and Easier to Travel Across the City
Le Mississauga Transitway – Parcourir la ville plus rapidement et plus facilement
Greening Transit
Un transport collectif écologique
Elevating the Customer Experience: Collecting the Voice of the Customer
Rehausser l’expérience client en recueillant la Voix du client
Industry Trends: Member Funded Research: A New Demand Forecasting Tool for Specialized Transit
Tendances du secteur : Recherche financée par les membres : une nouvelle demande pour outil de prévision du transport adapté
Marketing in Transportation – Air Canada and the STM
Le marketing en transport – Air Canada et la STM
Index of Advertisers
Index des annonceurs

Canadian Transit Forum - February/March 2015 / février/mars 2015