The MHEDA Journal - First Quarter, 2017 - 49
Company: REB Storage Systems
Title: VP of Marketing
Years on Job: 6
started at REB Storage Systems International as an
administrative assistant to the then President of the
company. It was there that I began to learn not only
the company but the ins and outs of the material handling industry. From there, I transitioned into a role
in the marketing department, eventually becoming
the Director of Marketing. In December of this year,
I became the Vice President of Marketing. In this
position, I'm responsible for helping to develop all
of our marketing and outreach strategies including
our literature, ads, social media and website. Where
we will place ads this year, where we won't, what
trade shows we'll be attending. And then on the
other side of it it's developing leads, opportunities
and customers and tracking all of that information and analyzing the data. It's a fast-paced job
but I love it.
Tools of the Trade
Our company uses SAP and I use that to track everything
such as leads and customers and product life-cycles. Then,
on the marketing side, I use the Adobe Suites (Photoshop,
Illustrator, InDesign.) Of course, Outlook is indispensable.
And then we've utilized social media to get our message out
and are active on Twitter, Facebook, LinkedIn and Google+.
Communication is probably the most important part of
my job. The ability to work across all of the departments
and communicate with all departments in order to really
put together the right message and strategy is one of my
biggest responsibilities. A lot of that has been learned on
the job. I've always had good basic communication skills but
within the industry you start to hone them to the company
and the people you work with. It's important to always be
learning new things.
My biggest piece of advice to anybody entering the industry
is to get involved. Luckily for me, in my position in marketing
that has been part of my job. But even if it's not something
that falls under your responsibilities, I would definitely
seek out different things that you can get involved in. Join
an association, attend local events. Network. Read association publications. For most people, material handling
isn't something you grow up knowing about, so anything
you can do to learn the industry and meet the people in
it will make the transition so much easier.
I've been in the Women in Industry MHEDA-NET Group
for about a year and it's been great. We've had discussions
on a wide-range of topics and have found that we have
similar concerns and issues. And we've had similar successes as well. That's been helpful to see, to have that
shared connection and support. It's nice to see that others
in different companies and different states but within the
same industry have similar stories. Now we've come full
circle and we're focusing on reaching out and helping
other women. We're starting a mentoring program and
that's beneficial for me in a different way, to help other
women in the industry.
The MHEDA Journal | First Quar ter 2 017
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