The MHEDA Journal - Second Quarter, 2016 - (Page 52)
WoMEn in bUsinEss
Women Mean Business
BY JUDY HOBERMAN
hen I think about the world of business today,
it's hard to have a conversation that isn't focused
to some extent about women. Is it that women
are the "hot" topic of the day? Is it that women
are once again in the "bra-burning" phase? Or is there something
more concrete we should be paying attention to?
The world is changing and so is our
economy. One that was once based
on transactions has morphed into
one based on relationships. Whether
you are a man in business or selling
to women, or a woman selling to or
being sold to, we are all working with
a market that influences over 85% of
all consumer purchasing decisions...
WOMEN! No matter how much we
fight change, today's business model
needs to do just that...change!
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Let me share some facts...Women
are now 50% of the workforce. Women
earn 57% of all college degrees and
60% of all graduate degrees, women
now account for influencing 85% of
all consumer purchasing decisions,
including everything from autos to
health care, and spend about $5 trillion annually. Women are more likely
to provide repeat business and to refer
friends and family-92% of women pass
information and refer others. Women
have some inherent qualities that
make them the perfect candidates for
business; relationship building, multitaskers, nurturers, care-givers, organizers, good listeners and the list goes
on and on.
Let's zero in on women and their
relationship skills in the business world.
* Women are opportunity experts and
see opportunity in everything and
everyone and inspire others to do
* Women are networking professionals. They meet people and
follow-up...an important part of
relationship building. They look for
quality and not quantity in a room
full of people and want to make a
difference in the lives of the people
* Women are specialists at cultivating
relationships that are purposeful,
genuine and meaningful. They focus
on growing healthy, long-lasting
relationships. They are masters at
connecting people and can identify
and strengthen business opportunities with their attention to details.
* Women are natural givers not only
to people but to their communities.
Many non-profits are run by women
because they want to promote a
cause and bring attention to those
that need help. Women are great at
lifting and inspiring others.
The bottom line is this...women are
socially conscious leaders that serve to
cultivate innovation and initiative for
both themselves and others. It isn't a
secret that the fastest growing sector
of small business owners in America
Remember, no one can copy your
relationship with your customer or colleague. They can have all the competitive intelligence that is available, but no
one can actually copy that relationship.
For women, collaboration is key.
Women tend to seek agreement and
work at being more collaborative.
We've moved from cooperation to collaboration. The days of working in silos
are behind us.
Passion counts. When women are
excited and passionate about a product, a service, a company, or whatever
they are doing, they become extremely
driven from that emotion and they tend
to refer that to others...remember, that
is 92% of the time.
As Patricia Fripp said, "You don't
close a sale, you open a relationship if
you want to build a long-term successful enterprise."
Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2016
From the Desk of Liz Richards
Ask Your Board
MHEDA University Calendar
MHEDA Member Profile
Teamwork and Personal Accountability
Exhibitors' Showcase Product Guide and Floor Plan
Six C-Level Cyber Blunders (And Solutions)
What to Look Forward to in 2016
How to Build a sense of Community for Your Business
Women Mean Business
What's Your Exit Strategy?
Creating Great Customer Experiences: Why, How and Why Now?
Turning Near Misses into a Winning Safety Environment
Too Much of a Good Thing
Matuson's Sixteen Workplace Predictions for 2016
Spotlight on Association News
Index of Advertisers by Product Category
The Last Word
The MHEDA Journal - Second Quarter, 2016