Florida/Caribbean Architect - Winter 2014 - (Page 18)

LAKELAND SERVICE CENTER FOR JOE G. TEDDER, TAX COLLECTOR, lakeland, florida STRAUGHN TROUT ARCHITECTS, LC, (STA), lakeland, florida Tim Hoeft, AIA, LEED AP Current street view of the main façade and detail of the neon signage. Bottom: Historic photo of the main façade of the original building, circa 1953, courtesy of Publix Super Markets, Inc. Photos by Tim Hoeft. The 2010 Florida legislature passed a bill establishing a process that transfers all driver license services to Florida's tax collectors by 2015. In Polk County, Tax Collector Joe Tedder commissioned STA to develop a prototype floor plan for a facility that could accommodate the expanded responsibilities that the state tax collectors had to handle. Survey data collected by Joe Tedder's office ranked customer experience as the area of greatest concern. To address this concern, STA Principal Jerry Trout, AIA, interviewed the designers of Publix Super Markets, the food chain that is ranked #1 in the Temkin Group's 2013 Experience Ratings based on a study of 10,000 consumers. Lakeland-based Publix Corporation was a great resource for helping shape new spaces to align with the tax collector's mission. Working with the Office of the Tax Collector and Orca Consulting, LLC, the design team applied the concept of combining quantitative analytical techniques with qualitative operational assessments. Referred to as "guestology," the concept strategically analyzes each aspect of an office or commercial operation with regard to capacity, layout and customer experience. The result is a practical and effective facility solution. After the success of the first prototype build-out in Lake Wales, STA was commissioned to develop a new and larger service center for the City of Lakeland. Following a feasibility analysis of multiple sites in the Lakeland area that offered public accessibility and maximum facility capacity, a 60-year old existing building was selected. Ironically, that building turned out to be Store #0015, one of the first Publix Super Markets to be built in the Lakeland area. 20 The tax collector recognized the many benefits of renovating an abandoned structure on a previously developed site. The Lakeland Service Center is located in the City of Lakeland's Core Improvement Area and the Midtown Community Redevelopment Area. The site had been identified as an anchor project for redevelopment. Multiple presentations by STA to local officials aided the tax collector in raising $1.8 million in funding appropriations from the city and county. The "dual-lobby and clerk area" embodied in the prototype plan maximizes efficiency and will accommodate 800 to 1,200 customers per day. The 25,000-square-foot facility includes some programmatically unique elements due to its size and urban location. One room is large enough to serve as a meeting room that can be used by city and county commissioners. In addition to the significant material resource savings achieved by using an existing building, other sustainable design elements include rainwater harvesting cisterns, solar reflective roofing and incorporating as much daylight as possible through existing glazed openings. Most recognizable is the completely renovated Art Deco façade with its restored glass blocks and iconic neon signage. Interior designer Susan Waddell worked with the tax collector's staff to develop period-inspired accents that aligned with the exterior. In celebration of the history of Publix and its original occupancy of the building, a display area was created in the lobby to showcase historic photographs. The prototype design concept used in Lakeland and Lake Wales is currently being utilized for the design of the Ridge Service Center. ■ www.aiafla.org http://www.aiafla.org

Table of Contents for the Digital Edition of Florida/Caribbean Architect - Winter 2014

President’s Perspective / Nathan Butler, AIA, LEED AP
Editorial / Diane D. Greer
The Geometer’s Tower at 25
3-D Laser Scanning: A Snapshot in Time
The Call-Collins House Restoration
The Conservation of Preservation
Lakeland Service Center for Joe G. Tedder, Tax Collector
Poker Room for Jacksonville Greyhound Racing
A Word from Your 2014 Florida/ Caribbean Associate Directors
Mosaic Salon
Advertisers Index

Florida/Caribbean Architect - Winter 2014