Petrogram - Spring 2015 - (Page 12)
By Al Hebert
Editor's Note: This is the final article in a two-part series highlighting different C-Stores that have thought outside the box to create unique,
successful food programs.
ou have a limited food program and
little experience. Now, it's time to kick
it in gear and take it to the next level.
Where do you go for help? If you're planning to start, expand or revamp your food
program, where do you turn? Big chains
have the advantage of a corporate structure,
chefs and unlimited resources. What about
A few C-Stores and truck stops found available resources beyond what they thought possible. Answers were right there in front of them
and turned out to be free.
Chris Smith knew he had to have something
that would make his convenience store stand
out. The Short Stop Food Mart is not on a busy
street. It's surrounded by mini warehouses in
the heart of Bloomington, Ind. Customers have
to want to find it.
He decided to make barbecue the center
of his food program and to do it up big each
Thursday. He had recipes and techniques for
what's become the most popular barbecue in
the market. What he needed was a great side.
People love mac and cheese, but he had no
12 | View past issues of Petrogram online at www.fpma.org.
recipe. He turned to the Sysco test kitchen
For two weeks the Short Stop team and
the Sysco chefs worked to create macaroni
and cheese like no other in the market. "It's
a pain to make and it's expensive, "Smith
said. "It sells for $8 a pint and it sells out
each Thursday." For for $8 a pint, it must be
When Samantha McDonald, marketing
executive with the Boise Stage Stop outside Boise, Idaho, decided to have a major
menu expansion, the Sysco reps were also
Table of Contents for the Digital Edition of Petrogram - Spring 2015
Chair’s Perspective By Noel D. Hardy, FPMA Chair
Alternative Fuels: A Glimpse Into the Future By John Eichberger
Endless Possibilities for C-Store Food Programs By Al Hebert
UST Owners & Operators: Don’t Miss the Train! By Amy Bell
5 Ways to Stop Wasting Cash in Inventory By Betsi Bixby
Member Spotlight Marci Fechter, Sales Manager Southeast Region, f’real foods
Making Hiring Decisions Using Social Media By Lourdes Espino Wydler, Esq.
Calendar of Events
FPMA Featured Advertiser Marketplace
Index of Advertisers/Advertiser.com
Petrogram - Spring 2015