Petrogram - Summer 2016 - (Page 14)
By Gail Allyn Short
he beverage aisles in many C-stores are
expanding these days. that is because while
shoppers are still stopping for beer, wines
and sodas, the demand for everything from
specialty coffees, organic teas and flavored
sparkling waters to energy drinks and thick
milkshakes is rising.
the National Association of Convenience Stores reports
that in 2015, packaged beverages such as carbonated soft
drinks, energy drinks, sports drinks, juices, waters and teas
accounted for 15.1 percent of in-store sales. hot, cold and
dispensed beverages, along with commissary food made
up 21 percent of sales. By comparison, tobacco accounted
for just under 36 percent of in-store sales.
"For the last seven to 10 years, in-store drinks have really
been one of the driving forces that is trying to capture the
predominant share of the inside market," says Stoney Smith,
general manager hudson Food Stores Inc., that serves much
of North Central Florida. "It seems like it goes up every year."
But in recent years, volume for carbonated soft drinks has
slipped, according to a report by the Beverage Marketing
Corporation. the report says soda sales dropped 1.5 percent
from 12.8 billion gallons in 2014 to 12.6 billion in 2015. As
View past issues of Petrogram online at www.fpma.org
a result, carbonated beverages' market share has fallen to below
"I think the trend from carbonated soft drinks to alternative
formats of hydration has been the big key the last five years,"
says Gary Frauenhofer, category manager for Dion C-Stores
llC. the company operates 11 stores and a grocery store in the
"I can remember back in the day the amount of sodas we sold,"
he says, "and it's not anywhere near that anymore. I'm selling more
water and tea in particular."
Cold Drinks heating up
More consumers these days are seeking healthier alternatives to
sugary sodas. As a result, the beverage aisles at C-stores today carry
such items as bottled teas, sparkling waters and protein shakes.
Coca-Cola recently introduced Minute Maid Sparkling, a lowcalorie, fizzy juice drink that comes in flavors such as lemonade,
mixed berry and fruit punch. Enhanced bottled water products
like VitaminWater contain vitamins B6, B12 and C. Another product, Smartwater, is made with vapor distillation and electrolytes,
and at last year's NACS Show in las Vegas, several companies
debuted new products and flavors. Voss, a sparkling water product, introduced two new flavors, tangerine lemongrass and
Table of Contents for the Digital Edition of Petrogram - Summer 2016
2016 Sunshine EXPO Preview
Industry Grapples with Concerns to Accommodate EMV at Fuel Islands
The Buzz on Beverages
Strategies in ADA Public Accessibility
9 Marketing Missing Links Costing You Revenue You Deserve
Calendar of Events
Index of Advertisers/Advertiser.com
Petrogram - Summer 2016