Petrogram - Fall 2013 - (Page 11)
“It’s fun to watch kids come in. Nemo is in the
aquarium and they recognize him from the movie,” said
Richard Wheeler, president of Florida Turnpike Services,
about the aquarium at Pompano Beach Plaza.
the Inside Out
Steps to Designing a Functional,
Fun Layout for Your C-store
By Al Hebert
t’s not your grandfather’s convenience
store industry anymore. Every aspect of
the industry is changing. Channel blurring
is the buzzword du jour. You can still find beef
jerky and nachos in a store. In another store,
you could easily find lobster bisque prepared
by the store’s classically trained chef and a
fine Bavarian wine to enjoy with it.
Whatever diverse products and services
are available, each store has one thing in
common, the building. The design of that
structure is an integral part of the success.
It’s a critical issue.
Ron Fair, president and owner of AEC
Services, considers profitability, speed
and safety when planning store design.
“Profitability is dictating design. How will you
make more money? You have to get people
in and out. If customers see a full parking
lot, they may change their patterns and find
a store that is less crowded.”
Function is the first issue. A lot of people
begin the thought process outside first, but
Fair sees it differently. “Go from the inside
out. You don’t just build a certain size c-store.
What do you want the building to do? Design
it for function first and then pretty it up after
that. If it functions well, it will be pretty on its
own,” he said. The building has to work with
the lot, but curb appeal is simple once the
interior is planned.
Safety has to be integrated into the design.
“A sales counter in the middle of the store is
a bad idea. You can’t watch your back from
two sides. A good design has the sales counter back up to a wall, close to an entrance,
so when customers come in they can be
greeted,” he said, adding that employees
should not have to make a 90-degree turn
Table of Contents for the Digital Edition of Petrogram - Fall 2013
FPMA Featured Advertiser Marketplace
Sunshine Food and Fuel Expo Photo Gallery
FPMA’s New Board of Directors for 2013-14/16
Success Planning from the Inside Out: Steps to Designing a Functional, Fun Layout for Your C-store
The Future of Fuels: An Analysis of Future Energy Trends and Potential Retail Market Opportunities
CNG Gaining Foothold in Florida
Leaving the Door Open for Liquor Liability
FPMA Calendar of Events
Index of Advertisers/Advertiser.com
Petrogram - Fall 2013