Petrogram - Fall 2014 - (Page 20)
Ways to Improve Your Driver
By Mary Lou Jay
he days when driver recruiters could sit back and wait for a steady stream of calls from applicants
are long gone.
"Recruiting today has to be more of an offensive play as opposed to the traditional approach,
where you were screening people as they came in," said Cary Watkins, vice president of sales at Moments
Notice Truck Driver Leasing. "You've got to be very creative and think outside the box."
Moments Notice, for example, recently held a day-long phonathon, with all its office workers calling
driver candidates from targeted cities who had been culled from various databases.
Are you doing what's necessary today to recruit and retain drivers?
1. Sell the job.
"One of the biggest mistakes that companies make is having recruiters who have no sales
training; they have no idea how to sell and proactively close," said Kelly Anderson, president of
Impact Training Solutions, Inc. Untrained recruiters tend to "spray and pray" - spray out all
the information about benefits and pray that something sticks. What recruiters should
be doing from the start is building relationships, asking applicants about themselves
to determine what aspects of the job and its benefits will most interest them.
"There's no cookie
cutter approach to
advertising for drivers. It's
based on where a company is
located and the type of job they're
offering, because that changes the
demographic of the driver pool."
President of Impact Training Solutions, Inc.
20 | View past issues of Petrogram online at www.fpma.org.
Table of Contents for the Digital Edition of Petrogram - Fall 2014
Update from the Executive Director
FPMA’s New Board of Directors
Association News • Scholarship Update • Young Executive Spotlight
Crazy About Car Washes
Committing to Improving — Cleanliness Isn’t Only Way to Make Transformation from Good to Great
15 Ways to Improve Your Driver Recruitment and Retention
Legal Brief: Overtime Misclassification and the Manager Misnomer
FPMA Featured Advertiser Marketplace
Out and About the Industry: Invest or Divest? Steps to Proactively Address Declining Gasoline Demands
Calendar of Events
Index of Advertisers/Advertiser.com
Petrogram - Fall 2014