Petrogram - Fall 2014 - (Page 20) Ways to Improve Your Driver reCruItment and retentIon By Mary Lou Jay T he days when driver recruiters could sit back and wait for a steady stream of calls from applicants are long gone. "Recruiting today has to be more of an offensive play as opposed to the traditional approach, where you were screening people as they came in," said Cary Watkins, vice president of sales at Moments Notice Truck Driver Leasing. "You've got to be very creative and think outside the box." Moments Notice, for example, recently held a day-long phonathon, with all its office workers calling driver candidates from targeted cities who had been culled from various databases. Are you doing what's necessary today to recruit and retain drivers? 1. Sell the job. "One of the biggest mistakes that companies make is having recruiters who have no sales training; they have no idea how to sell and proactively close," said Kelly Anderson, president of Impact Training Solutions, Inc. Untrained recruiters tend to "spray and pray" - spray out all the information about benefits and pray that something sticks. What recruiters should be doing from the start is building relationships, asking applicants about themselves to determine what aspects of the job and its benefits will most interest them. "There's no cookie cutter approach to advertising for drivers. It's based on where a company is located and the type of job they're offering, because that changes the demographic of the driver pool." ©IstockPhoto.com/clIntsPencer Kelly Anderson, President of Impact Training Solutions, Inc. 20 | View past issues of Petrogram online at www.fpma.org. http://www.IstockPhoto.com/clIntsPencer http://www.fpma.org Table of Contents for the Digital Edition of Petrogram - Fall 2014 Update from the Executive Director FPMA’s New Board of Directors Association News • Scholarship Update • Young Executive Spotlight Crazy About Car Washes Committing to Improving — Cleanliness Isn’t Only Way to Make Transformation from Good to Great 15 Ways to Improve Your Driver Recruitment and Retention Legal Brief: Overtime Misclassification and the Manager Misnomer FPMA Featured Advertiser Marketplace Out and About the Industry: Invest or Divest? Steps to Proactively Address Declining Gasoline Demands Calendar of Events Index of Advertisers/Advertiser.com Petrogram - Fall 2014 http://www.nxtbook.com/naylor/FPCQ/FPCQ0217 http://www.nxtbook.com/naylor/FPCQ/FPCQ0117 http://www.nxtbook.com/naylor/FPCQ/FPCQ0416 http://www.nxtbook.com/naylor/FPCQ/FPCQ0316 http://www.nxtbook.com/naylor/FPCQ/FPCQ0216 http://www.nxtbook.com/naylor/FPCQ/FPCQ0116 http://www.nxtbook.com/naylor/FPCQ/FPCQ0415 http://www.nxtbook.com/naylor/FPCQ/FPCQ0315 http://www.nxtbook.com/naylor/FPCQ/FPCQ0215 http://www.nxtbook.com/naylor/FPCQ/FPCQ0115 http://www.nxtbook.com/naylor/FPCQ/FPCQ0414 http://www.nxtbook.com/naylor/FPCQ/FPCQ0314 http://www.nxtbook.com/naylor/FPCQ/FPCQ0214 http://www.nxtbook.com/naylor/FPCQ/FPCQ0114 http://www.nxtbook.com/naylor/FPCQ/FPCQ0413 http://www.nxtbook.com/naylor/FPCQ/FPCQ0313 http://www.nxtbook.com/naylor/FPCQ/FPCQ0213 http://www.nxtbook.com/naylor/FPCQ/FPCQ0113 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0412 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0312 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0212 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0112 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0411 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0311 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0211 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0111 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0410 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0310 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0210 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0110 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0409 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0309 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0209 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0109 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0408 http://www.nxtbook.com/nxtbooks/naylor/FPCQ0308 http://www.nxtbookMEDIA.com
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