Petrogram - Winter 2013 - (Page 12)
By Al Hebert, Gas Station Gourmet
onvenience stores used to be considered a place to run in and get a snack,
a drink or cigarettes on the fly. Today,
many Florida stores offer grocery items, custom cut meat and even clothing. This retail
evolution is called channel blurring. As new
categories and products are added, "the line"
between c-stores and other retailers begins
to blur. The truth is, astute c-store owners
were channel blurring before the term was
Ahern's Service Center and Convenience Store branches out, challenges "the line" and stays one step ahead, all
to broaden their appeal and encourage customers to shop in their stores. One of their ideas was to combine their
service station and parts store with their c-store.
12 | View past issues of Petrogram online at www.fpma.org.
Customers' Habits Drive
The Express Food Mart in Orange Park
started out like many stores. They had three
fuel stations and they sold snacks, chips and
drinks. Customers wanted more.
"We didn't have beer in the beginning, now we have it," said Manager
Tammy Laferriere, who has seen a lot of
changes in her nearly 23 years at the store.
"We've added a deli and we've brought in
wine and cigars," she said. "I have all kinds
of medicine and sun tan lotions. It's like a
Also, since there are hotels on both sides
of the store, Laferriere stocks products such
as shirts, socks and underwear. "Some of the
Table of Contents for the Digital Edition of Petrogram - Winter 2013
2013 FPMA Patron Members
Florida’s Petroleum Cleanup Program is Undergoing an Overhaul
As C-stores Branch Out, Channel Blurring Blossoms
Just Say No…to (Synthetic) Drugs
Staying Away from Negligent Security Lawsuits
FPMA’s 2013 Scholarship Golf Tournament and Conference of Committees
FPMA Featured Advertiser Marketplace
Calendar of Events
Index of Advertisers/Advertiser.com
Petrogram - Winter 2013
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