Pest Perspectives - September/October 2016 - 28

Encourage your customers to get involved in the cause, too. For example, you might invite customers to volunteer with your staff at a local charity event, ask if they want to donate a dollar to a cause every time they make a purchase or hold a special sale where all of the profits go to your cause. Customers feel better about spending money when they know that they're helping others by doing so. Promote your involvement with your chosen cause. Weave your socially responsible message into all of your marketing materials, from your business website to your social media presence, email marketing, advertising and even your product packaging, if relevant. Don't forget about public relations-local media love hearing stories of companies that are involved in cause marketing. This article appeared on www.sba.gov/blogs. HAVE A NEED FOR SPEED? Onslaught® FastCap is specially formulated d to kill spiders and scorpions ns ng fast and keep on killing ol. for long lasting control. ADVANCED POLYMERIC TECHNOLOGY GY DELIVERS STABLE EMULSION UNDER TOUGH CONDITIONS. ONS. www.mgk.com ©2016 MGK. All rights reserved. 28 September | October 2016 817686_McLaughlin.indd 1 www.pestperspectives.com | www.flpma.org 19/04/16 1:58 am 807999_Service.indd 1 09/08/16 2:09 am http://www.ServicePro.com http://www.sba.gov/blogs http://www.mgk.com http://www.ServicePro.com http://www.mgk.com http://www.pestperspectives.com http://www.flpma.org

Table of Contents for the Digital Edition of Pest Perspectives - September/October 2016

Presidential Perspective
FPMA in Paradise 2016 Highlights
Wearable Technology
Drivers and Your Fleet Safety Program
FPMA Corner
Controlling Virus-Spreading Mosquitoes
Operational Excellence
Marketing Matters
Advertiser Index
Pest Perspectives - September/October 2016 - cover1
Pest Perspectives - September/October 2016 - cover2
Pest Perspectives - September/October 2016 - 3
Pest Perspectives - September/October 2016 - 4
Pest Perspectives - September/October 2016 - 5
Pest Perspectives - September/October 2016 - Presidential Perspective
Pest Perspectives - September/October 2016 - 7
Pest Perspectives - September/October 2016 - FPMA in Paradise 2016 Highlights
Pest Perspectives - September/October 2016 - 9
Pest Perspectives - September/October 2016 - Wearable Technology
Pest Perspectives - September/October 2016 - 11
Pest Perspectives - September/October 2016 - 12
Pest Perspectives - September/October 2016 - Drivers and Your Fleet Safety Program
Pest Perspectives - September/October 2016 - 14
Pest Perspectives - September/October 2016 - 15
Pest Perspectives - September/October 2016 - 16
Pest Perspectives - September/October 2016 - 17
Pest Perspectives - September/October 2016 - 18
Pest Perspectives - September/October 2016 - FPMA Corner
Pest Perspectives - September/October 2016 - Controlling Virus-Spreading Mosquitoes
Pest Perspectives - September/October 2016 - 21
Pest Perspectives - September/October 2016 - 22
Pest Perspectives - September/October 2016 - Operational Excellence
Pest Perspectives - September/October 2016 - 24
Pest Perspectives - September/October 2016 - 25
Pest Perspectives - September/October 2016 - 26
Pest Perspectives - September/October 2016 - Marketing Matters
Pest Perspectives - September/October 2016 - 28
Pest Perspectives - September/October 2016 - Advertiser Index
Pest Perspectives - September/October 2016 - 30
Pest Perspectives - September/October 2016 - cover3
Pest Perspectives - September/October 2016 - cover4
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