Pest Perspectives - November/December 2016 - 22
Managing Remote Branches
By Michael Rolman, VP of Sales and
Operations, Environmental Pest Service
ut of sight, out of mind."
This is an idea you need
to avoid if you are going
to be successful in supervising branch
offices of a pest control company that
are geographically dispersed.
As our industry continues to
consolidate, the challenge of managing
employees in other locations is
becoming more common at many
companies. Sooner or later, you
may find yourself responsible for
technicians and salespeople that you
don't see regularly.
How do you keep them focused
and motivated? How do you keep
an eye on things, making sure that
staffers are using best practices
and acting professionally? Another
challenge can be morale: Workers
in remote locations can sometimes
22 November | December 2016
feel like second-class citizens,
uninformed and forgotten. So how
do you prevent the distance from
creating an "us vs. them" feeling?
We face these challenges every day.
Our company, Environmental Pest
Service, is one of the fastest-growing
pest control companies in the
country, with four brands accounting
for a total of 25 branch offices in
Florida, Georgia and North Carolina.
Based on our experience, here are
five effective strategies for getting the
best out of your far-flung branches:
communicate. You have
to be the one to reach out.
When your employees are spread
out geographically, make sure that
you take the initiative to proactively
talk to them. Check in regularly. Call
every branch manager every morning,
and have weekly conference calls.
Take an "all of the above" approach,
using phone calls, emails, texts and
in-person visits. And when employees
call you, answer the phone.
Show you care by calling when
there isn't a problem. Make sure the
vehicles are running properly and
the equipment is working. Because
workers in branch offices can feel
isolated, find out about things
they're doing well and make time to
recognize their achievements. Keep
them in the loop via a newsletter or
web portal with company updates,
photos and stories about employees.
Quality branch managers
are key. These managers are
your touch points to your
employees and customers. Put the
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