Pavement Preservation Journal - Summer 2017 - 16
New 'Synergy' Theme
BY TOM KUENNEN
new synergy between FP2 Inc.
evidenced by a relaunch of
their marketing efforts-
was the theme of the combined annual
meetings of the Asphalt Emulsion
Manufacturers Association, Asphalt
Recycling & Reclaiming Association, and
International Slurry Surfacing Association,
held Feb. 14-17 in Tucson.
Meeting under the umbrella of the
Pavement Preservation & Recycling Alliance
(PPRA), the three associations rolled out
new promotional initiatives that will exploit
the "tipping point" toward pavement preservation and recycling that market research
indicates exists at this time.
AEMA started the repositioning effort in
2015 as it brought marketing consultant
Lindsay Matush on board to undertake market research and test association strengths
in a changing environment. Soon after, ISSA
and ARRA joined the effort and the Synergy
Project was launched.
Matush conducted intensive interviews
and analysis with association principals
and sketched out a promotional game plan
for all three associations based on their
products, market and association strengths
and weaknesses, and new opportunities
as governments adopt preservation and
As part of the repositioning toward collaborative marketing, new logos for AEMA,
ARRA and PPRA were unveiled (ISSA's had
been revised recently). AEMA's new logo
carries a new tagline, "Engineered Solutions
for the Road Ahead." ARRA's new theme
is "Responsible Renewal. Reliable Results."
And PPRA's new motto is "Better Roads
Today, Stronger Networks Tomorrow."
Ishee heads AEMA. Vice president
for Pavement Preservation & Specialty
Products at Ergon Asphalt & Emulsions,
Inc., Mark Ishee, was elected president,
Motivational speaker Conor Cunneen speaks at annual awards breakfast
succeeding Archie Reynolds, Walker
Emulsions, who serves as immediate past
president. Other AEMA officers include vice
president Todd Ryne, Akzo Nobel Surface
Chemistry LLC, and secretary/treasurer
Bob Huitt, Russell Standard Corp.
An exciting announcement at the
annual meeting was the AEMA-sponsored
Introduction to Asphalt Emulsions certificate.
Developed at the University of Arkansas,
this certificate provides students a background in asphalt emulsions, production
considerations, classification, testing,
A series of 10 lessons combines technical content through print and video.
Learning is ensured through quizzes,
exams, and essays. After completing all
of the lessons, a certificate of completion
is awarded, including 15 professional
"This certificate program is an exciting
resource for both the public and private
industry," said coordinator Dr. Andrew
Braham, P.E., University of ArkansasFayetteville. "There has been a clear message
from industry that most college graduates
are not familiar with the basics of asphalt
emulsions. This certificate is intended to fill
that gap by providing the basics."
For more information, visit https://training.uark.edu/professional-development/
View past issues of the PAVEMENT PRESERVATION JOURNAL online at www.naylornetwork.com/fpp-nxt