Connections - Winter 2015 - (Page 5)

> message from the chair Less is More ... Most of the Time WE'vE ALL HEARD the saying that "less is more," and that holds true in many cases. Take legislation as an example. Business and industry would agree that less government oversight leads to greater success for businesses and lower costs for consumers. With our state legislative session in full swing, let's hope this will be a "light" year when it comes to new regulations - as we have plenty already, thank you. When it comes to delivering value to our members, though, more is better and GSAE is all about doing and providing more. 2015 is certainly shaping up to be a great year for what our association will deliver to GSAE members. A wide-ranging host of activities is in the planning stages for this year to enhance your careers and have a good time in the process. Take a look! * April 15 - GSAE Quarterly Luncheon at Sonesta Gwinnett Place featuring Aaron Wolowiec * May 27-29 - GSAE Annual Meeting in Charleston, South Carolina * July 8 - GSAE Summer Luncheon, featuring an Ignite program * Sept. 16 - GSAE Quarterly Luncheon, The Abit Massey Lecture Series featuring University of Georgia President Jere Morehead * Oct. 2015 - GSAE Leadership Academy begins * Nov. 11 - GSAE Tradeshow & Quarterly Luncheon at the Georgia World Congress Center * Dec. 9 - GSAE Holiday Luncheon, Awards Show & Silent Auction What about data? More is definitely better when it comes to data, especially as it relates to managing associations. Are you tracking trends and various metrics within your association, and using that data in your decision-making processes? 5 Winter 15 Surprisingly, a recent study by association management software developer Advanced Solutions International (ASI) found in a global survey of over 500 association executives that a sizable portion lack a clear picture of some key membership metrics. Surprisingly, a recent study by association management software developer Advanced Solutions International (ASI) found in a global survey of over 500 association executives that a sizable portion lack a clear picture of some key membership metrics, such as: * 21 percent didn't know their member retention rate * 25 percent didn't know their membership market share compared to their overall market potential * 32 percent didn't know if their engagement rate went up or down in the previous year Those are certainly useful metrics to know, pretty basic actually. Resources will vary among associations, but basic membership numbers like retention, market share, and engagement (however defined for your organization) should be within reach, no matter your circumstances. Dedicate some effort to collecting good data, and use that to make a difference! Jim Fowler, CAE President, Atlanta Apartment Association

Table of Contents for the Digital Edition of Connections - Winter 2015

Message from the Chair
GSAE News & Events
New Members
Improve Outcomes with Data-Driven Decisions
Member Surveys: Getting Back to Basics
Your Data Tells You What Members Want; Use It
Hacking for Your Mission
GSAE Presents Annual Awards
GSAE events
Destination Planner: Meet Charleston
Choices: The Data Are In?
Index of Advertisers
Advertiser.com

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