Toronto Builder - Spring 2014 - (Page 19)
CONDO BUILDERS
SALUTE WATERFILTRATION FIRM
By Aonghus Kealy
C
HRISTOPHER SERRIE TRAVELLED around the world to find a
solution that was waiting for him in
his hometown of Toronto. He flew to
Singapore and parts of Europe and the Middle
East in search of a technology that would purify
water, at a reasonable cost, without stripping it
of its minerals. "What we'd been looking for
around the world was right here in my backyard,"
Serrie said.
In 2005, Serrie read a newspaper story that
described the Homespring ultrafiltration system,
then owned by Zenon, which Canada's Disaster
Assistance Response Team was bringing from
home to Sri Lanka and India to purify water for
those affected by the 2004 tsunami catastrophe.
The Homespring was being used during a
disaster, but Serrie said it had more practical
and environmental purposes.
"Every city in the world suffers from the
effects of aged infrastructure," said Serrie, the
CEO and managing partner of Building Water
Solutions, North America's largest distributor
of Homespring, which is now owned by General
Electric. "The public has responded by purchasing billions of dollars of after-market water
products from water coolers, bottled water, fridge
filters, tap filters, jug filters, under-sink singlefaucet systems and other assortments of protection. These products serve to offer only limited
protection, they cost a fortune, they end up in
MADY is one of many builders that have partnered with BWS. The technology is
used in its 155 Uptown Waterloo development.
landfill sites and they waste billions of litres of
water in their manufacture and use annually.
Toronto Builder * Spring 2014 * 19
Table of Contents for the Digital Edition of Toronto Builder - Spring 2014
Chair’s Message
President’s Message
BILD – Your Voice in Government
BILD Reveals Winners of 2013 Associate Awards
Condo Builders Salute Water-Filtration Firm
Board and Executive Committee
RealNet GTA Market Update
2014 Calendar of Events
Marketing Partners and Corporate Sponsors
New Members
Suppliers Guide
Index to Advertisers
Toronto Builder - Spring 2014
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