Toronto Builder - Winter 2017 - 11
inspiration, but they are also looking for
ways they can take ownership and responsibility for the ways in which they improve
or modify their space.
Today there are more renovations taking
place in the Greater Toronto Area than there
are new homes for sale, which is why finding a direct link between consumers and
building industry professionals has never
been more relevant.
Just ask Bryan Tuckey, President and CEO
of BILD, who knows firsthand how important it is to create a synergy between the
building industry and the shows. Since
buying the Toronto Home Shows in May
of 2014, BILD has been able to connect
certified professionals directly with homeowners and champion the industry - one
that builds 40,000 homes a year in the GTA.
"The building industry has never had a
direct link to consumers," says Tuckey. "The
shows now offer an opportunity to get in
front of 200,000+ people a year. The shows
are important because they allow us to get
our brand out to the public."
The introduction of the RenoMark
Destination Renovation space at the Toronto
Home Shows has been a well-received, perfect fit - giving consumers the tools and
advice they need to feel empowered to
make decisions, do-it-themselves, and know
when to call in the experts.
"At first it may seem like it costs a lot
of money to hire a professional, but think
about how much more it would cost to hire
an amateur?" Tuckey points out.
Being able to sit down and connect oneon-one with certified professionals you can
trust that provide solid, invaluable advice
has definitely caught the eye of show-goers
over the last few years.
"There is a natural synergy between
BILD and the shows," says Darren
Steedman, Chair, BILD. "The shows give
the industry a direct link to the consumer.
There is no better opportunity to do this,
not even through social media, and as the
new home market is changing, and more
high-rise construction is being built, more
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